Social Media Tips & Trends
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Transcript of Social Media Tips & Trends
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Wintersports and Social Media
Tips & Latest Trends by Bruce Martin, Ginger Juice
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The Customer Journey in 2014
The customer journey is complex
Customers will probably interact with your brand via many channels over many days.
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Social Media & The Customer Journey
Social Media effects all parts of the customer journey
• Brand awareness• Creates desire• Reputation & credibility• SEO• Web traffic• Lead generation• Experience sharing• Customer service• Review & advocacy
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1. Strategy
Social’s a crowded space!
Help yourself stand out
Why are ‘doing’ social?
What does success looks like?
Measure & review
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2. Boost Posts on Facebook
Facebook has changedOnly 5%-10% of your fans see your postsBoost important or well-performing postsDon’t be ‘busy fools’
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3. PPC Social Advertising
o Facebook & Twitter have very powerful advertising platforms
o Highly-targeted ads now possible
o Use Custom Audience to reach your own database
o Use ads to support live sales event
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4. Social channels: Be choosy & focused
Don’t try to run too many channelsBetter to be great on a few
- than weak on many
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4. Social channels: Be choosy & focused
Treat each independentlyNo short cuts!
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5. Be Human
Social is less about B2B & B2Cit’s “H2H” Human-2-Human
Less tolerance of corporate toneShow personality, be funny &
usefulCheck Tesco Mobile’s Twitter!
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5. Be Human
Try the 70/20/10 rule:70% of your posts should be
interesting, helpful & fun – brand building
20% should share other people’s ideas
10% sales messages70%
20%
10%
Add Value Share Promote
A good mix of posts
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6. Content
Use Feedly to find contentFollow competitorsFollow leading brandsCreate graphics with Canva
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6. Content
• Plan content in advance
• React to global trends
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7. Think Mobile
Most people will see your posts on a mobile or tablet
Always use images
Avoid long text
Simple call-to-actions
Create Scroll-Stoppers
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8. Timing
Post when your customers are online not when it suits you
Use Buffer or Hootsuite to schedule posts This is when a leading ski resort tweets –
9am French time and never at weekends!
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TRENDS
6 Trends to look out for in 2014 and beyond…
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1. Facebook Is Cracking Down
Like-gating banned from November 5th
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1. Facebook Is Cracking Down
Click-baiting is being penalised now
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2. Digital Influencers
o Bloggers still important
o But there’s increasing focus on digital influencers
o i.e. Popular people on YouTube, Instagram & Vine
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2. Digital Influencers
Tyler Oakley
5.3 Million followers on You Tube !?
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2. Digital Influencers
Ben Phillips1.2 million Vine followersBrands pay to be featured
in his 6 second videos
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3. Personalisation
A.k.a. the “Youniverse”
Brands try to market more smartly
‘Big Data’ = better targeting
Social media’s a great fit
KLM has 100+ in social media team
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4. Dronies
Selfies are SO 2014….Welcome “Dronies”
http://www.youtube.com/watch?v=DdPmc0RflHo
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Thank youBruce Martinwww.gingerjuice.co.uk