Social media in 2014 - Trends, tips and tactics
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Social Media in 2014Tips, Tricks and Tactics for Success
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1. Social media is about connection
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Social connectedness is ournew way of life
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We don’t like seeing ads in our newsfeeds
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We love buying (and we will) but we don’t like being sold to
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Success comes when relationships are nurtured and
values shared
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People are looking for businesses who offer:
•Help•Entertainment•Discounts•Engagement•Fun
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When interaction is enjoyable, valuable, and worthwhile to them – you’re winning!
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2. Social media isn’t new anymore
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You have to think outside the square – get creative and find ways to capture
attention
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Why do your customers choose
you? That has to shine through online too
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3. Images are vital
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Photos on Facebook 53% more likes 104% more comments 84% more clickthrough
Images with Tweets 18% more clicks 89% more favourites 150% more retweets
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The role of a graphic designer is alive and well but …. they’re
now designing for the digital space
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Use images to grab attention
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Remember images must be good
quality, fit properly and load quickly
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4. Develop a memorable brand
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Be clear on your brand.
Both visuals and message
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Be consistent and be bold
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5. Be Mobile Ready
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Mobiles are on the rise
mobile usage is expected to exceed desktop use in
2014/2015
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• Only link to mobile responsive websites
• Use images that fit mobile news feeds
• Use mobile ready applications
• Include clickable links
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6. Social media influences search
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Search engines use social to validate you
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7. Content is the star of the show
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Find your voice and share information rich
content
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Before you post consider “is this
shareable?”
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8. The future is “Pay to Play”
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Social ads are targetted, cost effective, measurable
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Assign a budget to
social media
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9. Which Platforms?what is relevant and important to you …
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Linked In
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Google+
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YouTube
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Examples – retail
Tee and MeStarted 17th January
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Fun photos
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Competitions
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Discounts and GamesDiscounts and Games
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Examples – tourism
Australia.com5.4 million likes
Very high engagement
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Viral sharing
Triggered byFriday Fan
Photos
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Massiveengagement
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Examples – service
AustralianArmyHigh engagement
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Informative
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Realstories
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And realpeople
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When should you get started?
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NOW!
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2014 is your year to embrace the new way of
communicating
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Make it huge!Please connect with me
Francine Bishopwww.mayvintraining.com.au
www.socialmediabusinessschool.com.au