Trends In New Media Luncheon at Optsum 2010
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Optimization Summits: Trends in New Media Luncheon: Shashi Bellamkonda, Social Media Swami, Network Solutions September 2010
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I was on a panel with Mike Whaling and Jun Loyaza at the Optimization summit. We had a very interesting discussion and a lot of fun with audience questions including a dating app discussion. The Luncheon took a look at the most powerful changes and opportunities driving and shaping the direction and growth of this dynamic realm—in both the near and long-term future. You’ll get a first-hand and far-reaching look at the New Media landscape; hear about the hottest changes happening now and how to capitalize on them; get clued in to important opportunities that are about to emerge; and walk away with insider knowledge that will help you position your company years ahead of the competition.
Transcript of Trends In New Media Luncheon at Optsum 2010
Optimization Summits: Trends in New Media
Luncheon:
Shashi Bellamkonda,
Social Media Swami,
Network Solutions
September 2010
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Key points
• Focus on objectives and not tools
• Research before you start
• Outline the strategy
• Measure
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How Businesses use Social Networking Tools
• Connect with customers
• Get ideas, trends, buzz
• Find peers and network
• Easy distribution of content
• Greater reach
• New clients
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Audience Discovery
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Google Alerts
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LinkedIn Answers
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Twitter Advanced Search
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BackType
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Forrester Groundswell :Consumer Profile Tool
http://forrester.com/groundswell/profile_tool.html
Browsers/Apps
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Google Voice Plug-in
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Real-time is not enough
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Finding your social neighbors
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Enabling others to find you
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Publishing Tools
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Amplify.com
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Posterous
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Communicating Tools
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Twitter Tools
• Twitter.com
• Tweetdeck
• Seesmic
• Hootsuite
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Hy.ly
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Digsby
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Measurement
• Out : Number of visits , fans and followers
• IN : – Measure outcomes
• Achieve attitudinal change• Reputation• Content shared across the internet• Happier “customers” and even happier employees
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Social Mention
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Klout
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Radian 6
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TweetReach
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WTHashtag
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Mobile
Web is Dead
30http://www.wired.com/magazine/2010/08/ff_webrip/all/1
Business Apps on Phones
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Google Voice on your phone
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Google Listen
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Google Goggles
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nsMobilePay
. nsMobile™Pay, anticipated to launch in Fall 2010
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DomainStorm iPhone App
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Final Thoughts
• Focus on objectives
• Set-up a coordinated effort
• Educate over restrict
• Measure and change tactics if required
• Community is conversations over broadcasts
• Harness the Wisdom of the crowd
http://www.flickr.com/photos/fwp-dawson/2821182851/
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Network Solutions
• Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses.
• Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services.
• More than 3M small businesses use NS products everyday to run their businesses.
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Questions ?
• Shashi Bellamkonda [email protected]
• Twitter: @shashib• http://blog.networksolutions.com
• Personal Blogs:– Technology & Social Media: http://www.shashi.name– Digital Thoughts: http://readythoughts.blogspot.com– Restaurant Reviews: http://www.carryoncurry.com
