Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010

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STRATEGIZE • ENVISION • IMPLEMENT

SOCIAL MEDIA STRATEGY

Telecom Hall of Fame Luncheon Lecture7th Annual Telecommunications ForumOttawa, November 9, 2010

Deborah DayDigital and Social Media StrategistInnovate By Day

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video



CHOICEVOICE

COMMUNICATIONCONNECTIONS

COMMUNITY

The time of the Individual



Find them in their space

Listen



Social Networks



24 hours of video / minute

200,000,000 blogs

90,000,000 tweets / day

1,000,000,000 content shares / day



Information Overload



Unprecedented Access to Information



Decisions



I can be fast

but maybe I’ll make mistakes

I can be right

but it may take too long

How can I can be fast and right?

The Decision Maker’s Dilemma



“More data will be created in the next four years than in the history of the

planet.”Mark Hurd June, 2009



How do we help people decide to buy

from us?



Relevancy



RecommendationsThe Most Trusted Form of

Advertising



Recommendations: The Most Trusted Form of Advertising



5 Proven Strategies for B2B Social Media Marketing

IDG Enterprise: B2B Social Media Marketing Series, Mashable

1. Generate Leads

2. Create a Specialized Community

3. Improve SEO

4. Be a Knowledge Source

5. Strengthen a Campaign



“Community users spend 54% more than non-community users.”

Ebay 2006



10 Reasons To Engage with Twitter

1. It EMPOWERS your customers2. PERCEPTIONS can be dangerous3. Ability to instantly clear up rumours4. You can bare witness to your product/service in real time5. It offers INSTANT feedback6. It shows FIRST-HAND how your message is being received7. It shows the customer that you CARE to engage8. People want to know that someone is LISTENING9. Consumers know more about the product than we do10. It is ENGAGING and REWARDING



More Monthly Visitors

comScore September 2010



Spending More Time




Viewing More Pages




New Tool

Company Pages





78% of decisions made through peer to peer interaction



Recommendation Marketing Platform

Help people make fast, confident decisions to do business with you

Help your customers bring you more customers



Customer Insights

Relevant &Targeted Marketing

Sales Force Productivity

Next-Gen Lead Gen

Campaign Measurement

SOCIAL MEDIA TOOLS



Thank you.

Listen Engage Embrace

Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010

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Transcript of Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010