STORE OF THE FUTURE

GLOSSY SUMMIT 2017Jeffery Fowler

President, Farfetch North America

MAY 15, 2017

MIAMI, FL

FARFETCH.COM BROWNS

BLACK & WHITESTORE of the

FUTURE

W H Y D I D F A R F E T C HI N V E S T I NP H Y S I C A LR E T A I L ?

C O N S U M E R H A B I T SA R E C H A N G I N G

of affluent shoppers research

online before purchasing

70%

UPTO X13

higher lifetime value of

multi-channel shoppers versus

single-channel shoppers

S o u r ce : B a i n & C o m p an y

of sales still take place in

physical stores now.

In 2025, that will be

75 %

92%

T I M E

U L T I M A T E L U X U R YG O O D

I S T H E

T H E N O . C R I T E R I A W H E N

B U Y I N G L U X U R Y O N L I N E :

T I M E L YD E L I V E R Y

S o u r ce : B a i n & C o m p an y

E X P R E S S D E L I V E R Y

U S / E U

3.6T O C H I N A

C O U N T R I E S

190 %S H I P M E N T S

89O V E R S E A S

E U T OJ A P A N

3.1 E U T O

R U S S I A

3.3 E U T O

B R A Z I L

2.7

D A Y S D E L I V E R Y

F L E X I B I L I T Y &C O N V E N I E N C E

23C O U N T R I E S

C O L L E C TI N - S T O R E

I N C R E A S E DF O O T F A L L

S A M E - D A YD E L I V E R Y

C I T I E S

12

O R D E R VA L U E

H I G H E R AV E R A G E

4C O N T I N E N T S

S K U S P E R M A R K E T

4000

W H A T ’ SN E X T ?

S O U T H E R N E U R O P E

N O R T H E R N E U R O P E

B R A Z I L

U S

R E S T O F T H E W O R L D

N E W Y O R K

D U B A I L O N D O N L A M I A M I M A D R I D M I L A N

P A R I S T O K Y O S A O P A U L O

T H R E E K E YV A L U E S

H U M A N

M O D U L A R

M O B I L E

C U S T O M E R

P R O D U C T

J O U R N E Y

I N T E N T , D E S I R E

S A L E S

S I N G L E V I E WO F D A T A , O N A N D O F F - L I N E

BrownsL O N D O N

Thom BrowneN E W Y O R K

L A U N C H I N G2 0 1 7

THREE KEY TAKEAWAYS

G L O B A L , S E A M L E S S I N T E G R AT I O N o f P H Y S I C A L I N V E N T O R Y i s C R I T I C A L t o P O W E R I N G H E A LT H Y G R O W T H

✦

G I V E T I M E B A C K t o Y O U R C U S T O M E R S a n d T H E Y W I L L I N V E S T T I M E B A C K I N T O Y O U R B R A N D

✦

D AT A D R I V E S t h e N E W L U X U R Y E X P E R I E N C E a n d M U S T C O N N E C T D I G I TA L a n d P H Y S I C A L E N V I R O N M E N T S

THANK YOU

C O N TA C T M E :

J E F F E R Y. F O W L E R @ FA R F E T C H . C O

M