Store of the Future-kayley - Hardware · PDF fileThe Store of the Future . ... • Ace and...
Transcript of Store of the Future-kayley - Hardware · PDF fileThe Store of the Future . ... • Ace and...
• How technology is affecting retailing.
• What new tools are available for retailers today.
• Key areas of the store where technology is
useful.
What we will discuss…
Have you ever used the Internet to research
the pricing of a product?
Source: 2012 NRHA/Hardware Retailing Study
74%
26%
Yes No
Source: 2011 HIRI Internet Tracking Study
Change in Home Improvement Spending Online
$0 $200 $400 $600 $800 $1,000 $1,200
2001
2011
Retail
Online
Using New Technologies to Shop
Source: 2011 HIRI Internet Tracking Study 0% 5% 10% 15% 20% 25% 30%
Text More Info
Social Networking site
Mobile Internet Device
Tablet Computers
2011
2009
Trends
• Smaller formats: People want convenience
• Expanded inventory online
• More research online
• Integration of brick-and-mortar and online
• A web-like experience in the store
• Price transparency
• More advanced data collection systems
Digital Signage
• Includes looping product
ad and how-to information
• Doubled sales from same
month previous year
Service Desk Kiosk
• Self-shop or easy for associates
to help
• Help desk in a central location
• Customers like to have control of
the shopping experience
• Employees need an organized approach to training
• Internet access in-store improves customer service
• Customers today are more informed
• Employees have many online training opportunities.
Challenges and Opportunities
Loyalty Programs
• Not your average promotional tool
• Getting easier to use and more
information is available
• Offers a more personalized
marketing message
Creative Marketing
• Look for places online
where customers are
already going
• Ace and the CAPTCHA box
• Home Depot has an ad
on the Weather Channel
app
Store Security
• Connected to the POS system
• Connected to alarm systems
• Reduced shrinkage costs
• Cost is going down
POS Technology
• Mobile phone-based system
• Information wherever you are
• More flexibility in reporting
• More options for checkout
• Mobile connecMvity has made some big changes in what today’s shopper expects from retailers.
• Technology has given today’s retailer tools to be more efficient and effecMve.
• Independent retailers need to embrace these technologies to stay relevant to shoppers.
Conclusions