The future store
Transcript of The future store
STORE OF THE FUTURE
GLOSSY SUMMIT 2017Jeffery Fowler
President, Farfetch North America
MAY 15, 2017
MIAMI, FL
C O N S U M E R H A B I T SA R E C H A N G I N G
of affluent shoppers research
online before purchasing
70%
UPTO X13
higher lifetime value of
multi-channel shoppers versus
single-channel shoppers
S o u r ce : B a i n & C o m p an y
of sales still take place in
physical stores now.
In 2025, that will be
75 %
92%
T H E N O . C R I T E R I A W H E N
B U Y I N G L U X U R Y O N L I N E :
T I M E L YD E L I V E R Y
S o u r ce : B a i n & C o m p an y
E X P R E S S D E L I V E R Y
U S / E U
3.6T O C H I N A
C O U N T R I E S
190 %S H I P M E N T S
89O V E R S E A S
E U T OJ A P A N
3.1 E U T O
R U S S I A
3.3 E U T O
B R A Z I L
2.7
D A Y S D E L I V E R Y
F L E X I B I L I T Y &C O N V E N I E N C E
23C O U N T R I E S
C O L L E C TI N - S T O R E
I N C R E A S E DF O O T F A L L
S A M E - D A YD E L I V E R Y
C I T I E S
12
O R D E R VA L U E
H I G H E R AV E R A G E
4C O N T I N E N T S
S K U S P E R M A R K E T
4000
W H A T ’ SN E X T ?
S O U T H E R N E U R O P E
N O R T H E R N E U R O P E
B R A Z I L
U S
R E S T O F T H E W O R L D
N E W Y O R K
D U B A I L O N D O N L A M I A M I M A D R I D M I L A N
P A R I S T O K Y O S A O P A U L O
C U S T O M E R
P R O D U C T
J O U R N E Y
I N T E N T , D E S I R E
S A L E S
S I N G L E V I E WO F D A T A , O N A N D O F F - L I N E
THREE KEY TAKEAWAYS
G L O B A L , S E A M L E S S I N T E G R AT I O N o f P H Y S I C A L I N V E N T O R Y i s C R I T I C A L t o P O W E R I N G H E A LT H Y G R O W T H
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G I V E T I M E B A C K t o Y O U R C U S T O M E R S a n d T H E Y W I L L I N V E S T T I M E B A C K I N T O Y O U R B R A N D
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D AT A D R I V E S t h e N E W L U X U R Y E X P E R I E N C E a n d M U S T C O N N E C T D I G I TA L a n d P H Y S I C A L E N V I R O N M E N T S