Presentation store of the future

“The store of the Future”

3 shopper generations

@frankquix

Bol.com became the synonym for online shopping

More than half have Bol.com in mind while shopping online

> 50%

More than a quarter have Zalando in mind while shopping online for shoes

> 25%

Almost onefifth has Wehkamp.nl in mind while shopping online for clothes

> 17%

Is bol.com

“The store of the Future”?

Is online the future?

The 3 generations of shoppers

Boomers 1945-1965

Desktop Savvy

Generation X 1965-1980

Tablet Savvy

Millennials 1980-2000

Smartphone Savvy

Millennials grew up in the digital age

Millennials for most love to shop in a

brick & mortar store

Study structure

Quantitative & Qualitative shopper research

Research among 1.250 respondents Q&A Panel 15 attributes based on qualitative research

2 key topics

• The attractiveness of aspects while shopping

• The influence on purchase of aspects while shopping

Shopping Aspects Only for instore shopping

Touch & Feel

Online Offline - Online Offline

Good & Professional Advice


Funshopping


Store Experience


Shopping Aspects For instore & online shopping

Shopping is not time consuming


Search & Select


Exchange & Return


Endless Assortment


Product Availability


Instant Satisfaction


Ideas & Inspiration


Unique Products


Shopping Aspects Only for online shopping

24/7


Price Checking


Reviews & Ratings


Shopping is not time consuming


Search & Select


RESULTS

Why are Millennials different?

THE STORE IS THE PLAYGROUND FOR THE PRODUCT AND THE BRAND

Millennials 65%

Boomers 57%

FUSION RETAILING, EVERYTHING IS POSSIBLE

Millennials 64%

Boomers 52%

THE CUSTOMER DECIDES WHEN TO BUY, NOT YOU

Millennials 63%

Boomers 44%

PROMOTERS ARE YOUR NEW PROMOTION

Millennials 45%

Boomers 30%

IT’S THE STORY THAT SELLS, NOT THE STORE

Millennials 41%

Boomers 29%

How will the “Store of the Future” look like?

Good question! What is your targetgroup?

This is what Millennials say…

“A huge store with a lot of products. A bit like a “Hypermarché” in France. I don’t want to

waste too much time on shopping.”

“A store with a nice athmospere”

“I have to be able to touch and try

products”

Is online the only future?

The next generation the digital natives

Interested in the numbers and your sector? Contact us for the full presentation! Website: www.qanda.nl Mail: [email protected] Tel: +31 33 2454637 Twitter: @frankquix

Presentation store of the future

Retail

Transcript of Presentation store of the future