Presentation store of the future

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“The store of the Future” 3 shopper generations @frankquix

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Retail is changing at a fast pace but are changes as big as suggested? Do millennials shop in the future only online? Do they search for the lowest price? Is brick and mortar retail lost? Or is there still room for physical retail? What will the shopping environment look like in the future? Her some first answers. This is the first part of a major research by Q&A Research & Consultancy. We will update on our progress via our website www.qanda.nl. Would you or your company like to be part of this research contact us for all the possibilities

Transcript of Presentation store of the future

Page 1: Presentation store of the future

“The store of the Future”

3 shopper generations

@frankquix

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Bol.com became the synonym for online shopping

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More than half have Bol.com in mind while shopping online

> 50%

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More than a quarter have Zalando in mind while shopping online for shoes

> 25%

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Almost onefifth has Wehkamp.nl in mind while shopping online for clothes

> 17%

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Is bol.com

“The store of the Future”?

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Is online the future?

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The 3 generations of shoppers

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Boomers 1945-1965

Desktop Savvy

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Generation X 1965-1980

Tablet Savvy

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Millennials 1980-2000

Smartphone Savvy

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Millennials grew up in the digital age

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Millennials for most love to shop in a

brick & mortar store

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Study structure

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Quantitative & Qualitative shopper research

Research among 1.250 respondents Q&A Panel 15 attributes based on qualitative research

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2 key topics

• The attractiveness of aspects while shopping

• The influence on purchase of aspects while shopping

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Shopping Aspects Only for instore shopping

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Touch & Feel

Online Offline - Online Offline

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Good & Professional Advice

Online Offline - Online Offline

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Funshopping

Online Offline - Online Offline

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Store Experience

Online Offline - Online Offline

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Shopping Aspects For instore & online shopping

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Shopping is not time consuming

Online Offline - Online Offline

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Search & Select

Online Offline - Online Offline

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Exchange & Return

Online Offline - Online Offline

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Endless Assortment

Online Offline - Online Offline

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Product Availability

Online Offline - Online Offline

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Instant Satisfaction

Online Offline - Online Offline

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Ideas & Inspiration

Online Offline - Online Offline

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Unique Products

Online Offline - Online Offline

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Shopping Aspects Only for online shopping

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24/7

Online Offline - Online Offline

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Price Checking

Online Offline - Online Offline

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Reviews & Ratings

Online Offline - Online Offline

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Shopping is not time consuming

Online Offline - Online Offline

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Search & Select

Online Offline - Online Offline

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RESULTS

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Why are Millennials different?

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THE STORE IS THE PLAYGROUND FOR THE PRODUCT AND THE BRAND

Millennials 65%

Boomers 57%

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FUSION RETAILING, EVERYTHING IS POSSIBLE

Millennials 64%

Boomers 52%

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THE CUSTOMER DECIDES WHEN TO BUY, NOT YOU

Millennials 63%

Boomers 44%

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PROMOTERS ARE YOUR NEW PROMOTION

Millennials 45%

Boomers 30%

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IT’S THE STORY THAT SELLS, NOT THE STORE

Millennials 41%

Boomers 29%

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How will the “Store of the Future” look like?

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Good question! What is your targetgroup?

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This is what Millennials say…

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“A huge store with a lot of products. A bit like a “Hypermarché” in France. I don’t want to

waste too much time on shopping.”

“A store with a nice athmospere”

“I have to be able to touch and try

products”

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Is online the only future?

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The next generation the digital natives

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Interested in the numbers and your sector? Contact us for the full presentation! Website: www.qanda.nl Mail: [email protected] Tel: +31 33 2454637 Twitter: @frankquix