Empower the Brand with cradlepoint's Store of the Future Technology

Cradlepoint Proprietary and Confidential | ©2014-2015 Cradlepoint, Inc. All Rights Reserved. | Information subject to change without notice.

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February 2, 2015

David GedounRetail, NE

Empower the Brand with cradlepoint’s “Store of the Future”

technologies.


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Our Record Of SuccessOver 1,000,000 deployments with leading distributed enterprisesRetail Stores Restaurants

Kiosks / Vending / Signage Transportation Healthcare Government

Fuel / Convenience Finance / Insurance


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Our Customers

KiosksC-StoresRestaurantsRetail Stores Digital Signage TransportationBranch Offices

Over 1,000,000 deployments with leading distributed enterprises


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The Market Leader in Cloud-Managed, 4G-LTE networking for retail

Competitive StrategyFrost & Sullivan

2013

CW 100Connected World

2013, 2014

The A-List in M2MCompass Intelligence

2014, 2012

INDUSTRY AWARDS

Product of the Year

M2M Evolution Magazine

2012, 2013, 2014

PARTNERS

Founded in 2005, HQ in Boise, ID

Over 60% annual revenue growth

Over 1,000,000 units sold to date

30 Patents issued or pending

QUICK FACTS

Top 20 Retail IT Solution

Providers2013

http://cradlepoint.com/


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What’s driving your store?

• Store of the Future• PCI Compliance• Business Continuity• Network Security• Cost Reduction/Carbon

Footprint • Cloud Management: Policy and

Configuration Management

Trends in Retail IT

Retail

Store of the Future


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The “Store of the Future” is nowSecure, flexible, and highly available networking

Primary Network (WAN)Typically T1 / MPLS

Internet /Private Network

Failover Connection4G-LTE as a backup

WAN connection

4GLTE

4GLTE


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Solution

Multi-WAN Edge ApplianceIntegrated solution for smaller-sized distributed enterprise locations


WAN connection

4GLTE



Solution Overview Cloud-enabled enterprise router Advanced enterprise networking and security Support for dual 4G-LTE modems for network redundancy Support for wired WANs, WiFi, IPS/IDS Industry-acclaimed cloud-management for real-time

control and analytics

Benefits Enables same cost savings as the 4G-LTE failover solution

– $4K to $20K from reduced cost of downtime– $2K to $11K from reduced cost of WAN Access

Integrated solution simplifies device & policy management– Integrates multi-WAN access with advanced routing/security and local wired/WiFi connectivity– Reduces complexity of installation and management

Single location for WAN/LAN analytics– Single integrated solution for WAN and LAN connections enables better visibility and control

Hybrid cloud/on-prem security for high performance at a low cost– Designed specifically to leverage the power of the cloud for world-class security, including

IPS/IDS from Trend Micro and web/content filtering from Zscaler.


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Solution:

Parallel NetworkingPhysically separate networks for 3rd parties and non-core applications

KioskNetwork

4GLTE

4GLTE

DigitalSignageNetwork

HVACSystemNetwork

4GLTE

Customer WiFiNetwork

4GLTE

EmployeeNetwork

4GLTE

4GLTE

EnergyMgmt

Network

Point-of-SaleDevice Network

4GLTE

4GLTE

4GLTE

SecuritySystemNetwork

Store withina Store

Network

4GLTE


Solution Overview Cloud-managed IoT/M2M routers dedicated to a single

use Typically used by 3rd-parties for BYON (Bring Your Own

Network) Creates physically separate networks for increased

security

Benefits Increases PCI Compliance by reducing scope of network

– PCI Auditors must evaluate everything in the Cardholder Data Environment (CDI)– Removing usage from the CDI such as customer WiFi, digital signage, 3rd=parties, etc

reduces scope, increases PCI compliance, and reduces security risk.– Dedicated networks for POS devices (checkout, kiosk, etc) have fewer security risks

Eliminates 3rd-party dependencies on branch/store network– 3rd-parties include kiosks, store-within-a-store, digital signage, security, HVAC, energy mgmt– 4G-LTE enables network connectivity with no wires to install or manage– 3rd-parties prefer to homogeneous networks for control, consistency and manageability

Security through Separation– Eliminates the opportunity for thieves to hack into the network and launch a “pivot attack”– Network segmentation that is “logical” rather than “physical” is prone to misconfiguration– The Target breach highlights the susceptibility of monolithic networks to a pivot attack.

Enables Offload of Non-Core Traffic from the Private Network– Eliminates the opportunity for thieves to hack into the network and launch a “pivot attack”– Network segmentation that is “logical” rather than “physical” is prone to misconfiguration


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Trends in Retail IT

Retail

PCI Compliance


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PCI Compliance - DSS 1-12; 3.0

Cradlepoint Technologies enable PCI DSS 3.0: –Complete Whitepaper, Auditor Reviewed –Includes Configuration Guide!!!!

Examples Include:–1.1: Run A stateful packet inspection firewall.–11.1: Run a Quarterly Rogue AP Report (ECM)–11.4: Run Perimeter IPS (Trend Micro)

Offload Non PCI Compliance Traffic with Cradlepoint’s Advanced Edge Security Routers.


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Trends in Retail IT

Retail

Business Continuity


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Cradlepoint 4G SolutionsCut-the-Wire Solution with Dual Carrier 3G/4G/LTE

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Cradlepoint Dual-Modem Technology

Add 2nd modem for:

• Ultimate WAN DiversityTM

• Increased availability to help acquire 99.999% uptime

• “Cut the wire” solution with combined high-speed 4G LTE networks

• Load balancing and additional bandwidth at peak traffic periods

• Flexibility: Auto-switch SIM cards when you’ve reached your data plan cap

• Single carrier with Private APN and Public APN

Modem A

Modem B


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Solution:

4G-LTE for Network FailoverBusiness continuity solution that leverages existing network equipment


WAN connection

4GLTE



Solution Overview Cloud-managed 4G-LTE to ethernet bridge Overlay solution that connects to existing on-premise

networking equipment (ie, existing Cisco ISR) Can be used for failover, load balancing, augmented

bandwidth and out-of-band access

ROI Benefits – $6K to $32K/year (per location) Reduced cost of Downtime saves $4K to $20K/year (per

location)– Combining 2 networks with 98.5% availability each produces 99.98% uptime (0.02% downtime)– Assumes 3,100 business hours/year, 1.5% downtime, cost of $100-$500/hour, per location.– Reduces downtime from 47 hours/year (1.5%) to less than 1 hour/year (0.02%) per location

Reduced cost of WAN Access saves $2K to $11K/year (per location)– Redundant 4G enables replacement of expensive T1/MPLS with lower-cost Cable or DSL– T1/MPLS typically costs $300 to $1,000 per month per location; Cable/DSL with 4G failover

typically costs $70 per month per location. Total savings $230 to $930/month per location

Includes no-cost Bandwidth Upgrade (increase from 1.5 to 10 Mbps) that would have cost $20K to $68K/year (per location) using T1– The extra 8.5Mbps would require nearly 6 additional T1 lines at a cost of $300 to $1,000/month for

each 1.5Mbps. Actual bandwidth increase may be much higher (50Mpbs) based on service.

Replaces POTS-based Out-of-Band Access, saving $600/year (per location)– Cost of POTS line is typically $50/month per location. Used for OOB access to existing router.


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Cradlepoint Enterprise-grade ConnectivityDeveloped for highly-available 24x7 environments

© 2014 CradlePoint, Inc. • All Rights Reserved. Information subject to change without notice.

Integrated Enterprise Modem Consumer USB ModemsDesigned and tested for 24x7 environments;

rigorous carrier certification testing QUALITYDesigned for occasional use with laptops; not

tested for longevity, since it will reboot with each laptop insertion

High-gain external antennas; attached or remotable via coax cable

SIGNAL STRENGTH

Internal antennas limited by form factor;less reliable connections in low signal-strength

areas

CradlePoint qualifies each version;Customer controls rollout

FIRMWARECONTROL

Carrier modifies firmware over-the-airwithout customer notice or approval

CradlePoint-controlled to providelife-cycle stability

PRODUCTLIFE-TIME

Consumer life cycle withfrequent product rolls and vendor changes

Securely attached to router;not a theft target

PHYSICALSECURITY

Easily stolen; carriers don’t subsidize replacements, and stolen modems can generate

large overage charges

CradlePoint provides world-class support for entire solution

PRODUCTSUPPORT

Modem manufacturers typically don’t provide support

or bug fixes to resolve issues in enterprise applications;

Better reliability and fewer issues translate toless downtime and fewer truck-rolls

COST-OF-OWNERSHIP

Even if USB modem is free, the cost of increased truck rolls and IT management negate the up-front

savings

Complete 3G/4G Analytics & GPS ANALYTICS & GPS Limited info


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Trends in Retail IT

Retail

Network Security


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By 2016

30% of advanced targeted threats

will specifically target branch offices as the entry point.

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Distributed Enterprise SecurityWhy is it important?


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Best-of-Breed Security PartnersCloud-Managed, Cloud Deployed: Zscaler and Trend Micro


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100K Security Updates / Day

Every 15 minutes & On-Demand

Threats Blocked

Botnet Exploits

Users Protected

Zscaler: The Worlds Largest Security Cloud

Behavioral Analysis

MalwareResearch

25 External Security Feeds

12M users

7600 organizations

50G peak traffic (bps)

10B transactions/day

260T bytes scanned

70M threats blocked

200M policies enforced

2M mobile threats


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A Best-of-Breed Security Partner World’s Largest Independent Security Provider #1 in Global Cloud Security Market Share (IDC) #1 in Server Security Market Share (IDC)

End-to-End Expertise Leader in server, email content virtualization / cloud security Protecting end point, server virtualization, network security

Invested in Threat Detection ~3,000 threats experts/R&D around the globe Technology partner of Microsoft, Google, etc. $400M USD and 500 engineers invested over last 4 years to develop

virtualization and cloud-related solutions

CP SECURE THREAT MANAGEMENTBacked by the Industry Leader in Network Security

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Trends in Retail IT

Retail

Cost Reduction


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Integrated Switch Technology

• 13 Port Integrated Switch• 4 Port POE • Consolidate, Integrate, Reduce Cost.• 1 SKU: CradleCare/ECM/Cloud Security

Reduce your store’s carbon footprint


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Scale with the Cloud

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Multiple appliances

(Branch & Gateways)

OR

Hybrid On-premise to Cloud

Reduced costs, simplify management


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Trends in Retail IT

Retail

Cloud Management


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Cloud-based Management and Analytics


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Thank You

Empower the Brand with cradlepoint’s

“Store of the Future” technologies.

Empower the Brand with cradlepoint's Store of the Future Technology

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