The 7 Deadly Sins of Marketing

Post on 20-Aug-2015

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Transcript of The 7 Deadly Sins of Marketing

Dyslexic

University Drop Out

Business Builder

Global Trainer

BWC Founder

AuthorAward

Winning Coach

Sales & Marketer

InternationalSpeaker

My Journey …

Target Market

Sin No1- Note Nailing Your Niche

Sin No2 – Over reliance on TOO few Lead Sources

1. Website

6. Joint Ventures

10. Networking

3. E-mail Marketing 9. Referrals

4. Direct Mail8. Social Media

5. Telemarketing7. Speaking / Seminars

2. Google Adwords

“Following our BWC Mentors advice We’ve increased Enquires 100%

on last year!

And Conversions are Up 60%.”

Nial Douglas (MD)Full Circle Travel

Real Member Results …

Local Geographical Area

10%

Sin No3 Wrong Marketing Investment

Existing Customers

60%

New ‘A’ Prospects

30%

Real Member Results …

“After my First BWC Workshop I wentBack and called my Top 6 Customers

And generated over £7,000 in new salesIn one afternoon!

I Highly Recommend this Club to allMy customers as I know the value it adds.”

Roger Farrell (MD)

Acacia Accounting / Investor

Sin No4 no Clear USP, Guarantee or Offer

METS

Sin No5 Not Harnessing the Power of a

YS

SAVING

YOUSTRESS

TIME ENERGY &MONEY

Follow Up Failure™

Real Member Results ...

“Using just 1 idea from a BWC Marketing Workshop we generated over £4,000

of New Sales from one e-mail to

our “dormant” customers!

We renewed for our 4th Year as it’s the Best source of New Ideas we’ve found!”

Hilary & Harry Fletcher – ECCO Oxford

Sin No6 Not Knowing Your Numbers

Sin No7 Not Harnessing Social Media

The NEW Model for Business Development…

ProfessionalNetworking &Joint Ventures

BlendedTraining &Coaching

PositiveLocal

Support

To Deliver World Class Business & Personal Development Training that Fast Tracks

Business Owners to Success

Our Mission…