SEVEN

You may be committing some cardinal sins when it comes to social media marketing.

drive engagement

increase customer loyalty and brand awareness

boost sales and business development leads

For marketers, social media can…

But to get the best results, you need to be savvywith your social strategy.

Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.

drive engagement

increase customer loyalty and brand awareness

boost sales and business development leads

For marketers, social media can…

But to get the best results, you need to be savvywith your social strategy.

Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.

drive engagement

increase customer loyalty and brand awareness

boost sales and business development leads

For marketers, social media can…

But to get the best results, you need to be savvywith your social strategy.

Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.

drive engagement

increase customer loyalty and brand awareness

boost sales and business development leads

For marketers, social media can…

But to get the best results, you need to be savvywith your social strategy.

Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.

date of Last Post:

1 MONTH AGO

NOT POSTING OFTEN ENOUGH.

date of Last Post:

1 MONTH AGO

NOT POSTING OFTEN ENOUGH.

Posting once every week, fortnight or month?

You may be losing out on valuable opportunities to drive sales, interact directly with clients and keep your

brand front and centre.

In order to get the most out of social media,it’s important to invest time in the creation

of a content calendar.

You may be committing some cardinal sins when it comes to social media marketing.

Don’t have time to update each platform every day? Make like a savvy marketer and schedule

your posts ahead of time.

In order to get the most out of social media,it’s important to invest time in the creation

of a content calendar.

You may be committing some cardinal sins when it comes to social media marketing.

POSTING WAY TOO MUCH.

drive engagement

increase customer loyalty and brand awareness

boost sales and business development leads

POSTING WAY TOO MUCH.

On the opposite end of the spectrum, if you are updating Facebook three times a day or tweeting every 10 minutes, you’re probably posting too much.

Rather than engaged clients, you’ll end up with annoyed ones – or worse, you could even get

reported for spam.

Rather than engaged clients, you’ll end up with annoyed ones – or worse, you could even get

reported for spam.

Posting once every week, fortnight or month?

You may be losing out on valuable opportunities to drive sales, interact directly with clients and keep your

brand front and centre.

DON’T KNOW HOW FREQUENTLY TO POST?Here are some good rules of thumb for each

platform. Make sure to experiment to see what works for your followers!

Twitter: No more than once per hour.

Facebook: No more than twice a day.

LinkedIn and Google+: No more than twice a day.

Platforms like Instagram and Pinterest come down to more trial and error.

POSTING HIGHLY BRANDED

OR PROMOTIONAL CONTENT - ALL THE TIME.

POSTING HIGHLY BRANDED

OR PROMOTIONAL CONTENT - ALL THE TIME.

On the opposite end of the spectrum, if you are updating Facebook three times a day or tweeting every 10 minutes, you’re probably posting too much.

Do you like it when your Facebook friend posts 20 selfies a day?

Continually posting promotional orbranded content is the business equivalent.

Make sure to intersperse brand messaging with fun, unique content

or creative made-for-social memes or images that resonate with your

community.

Save that promotional languagefor special offers.

NOT LISTENING TO

OR DELETING CUSTOMER COMPLAINTS.

NOT LISTENING TO

OR DELETING CUSTOMER COMPLAINTS.

Social media has democratised business and it places your services front and centre.

It can be difficult to keep track of complaints across all your social channels, but managed correctly it can be used to your advantage.

Put your great customer service on display, and respond to complaints in a timely and friendly manner.

If handled well, complaining clients might wind up being your greatest brand advocates.

HASHTAGGING EVERYTHING THAT IS TRENDING.

HASHTAGGING EVERYTHING THAT IS TRENDING.

It’s one thing to create content specifically for a trending topic.

It’s another to hijack trending hashtags with no context, or #add a #million #hashtags to every piece of #content.

Rather than envying other brands’ social reach or copying their timely content, plan in advance with your

own content calendar. Always be ready to respond to trending topics, but only

if they are relevant to your industry or clients.

Rather than envying other brands’ social reach or copying their timely content, plan in advance with your

own content calendar. Always be ready to respond to trending topics, but only

if they are relevant to your industry or clients.

A little research goes a long way!

TRYING TO BE ON ALL SOCIAL

NETWORKS AT ONCE AND IN THE SAME WAY.

TRYING TO BE ON ALL SOCIAL

NETWORKS AT ONCE AND IN THE SAME WAY.

TRYING TO BE ON ALL SOCIAL

NETWORKS AT ONCE AND IN THE SAME WAY.

TRYING TO BE ON ALL SOCIAL

NETWORKS AT ONCE AND IN THE SAME WAY.

There are so many social media platforms out there that it can seem overwhelming to try to be on top of it all.

While it’s tempting to just schedule the same content across all platforms, it’s important to remember…

Social media is all about scheduling the right thing at the right time on the right platform

Use INSTAGRAM to show beautiful images or videos of new products.

On FACEBOOK, videos, links and galleries are a recipe for social success.

On TWITTER, make your tweet more compelling by adding visuals, tempting links to additional information and hashtags.

Social media is all about scheduling the right thing at the right time on the right platform

Use INSTAGRAM to show beautiful images or videos of new products.

On FACEBOOK, videos, links and galleries are a recipe for social success.

On TWITTER, make your tweet more compelling by adding visuals, tempting links to additional information and hashtags.

Social media is all about scheduling the right thing at the right time on the right platform

Use INSTAGRAM to show beautiful images or videos of new products.

On FACEBOOK, videos, links and galleries are a recipe for social success.

On TWITTER, make your tweet more compelling by adding visuals, tempting links to additional information and hashtags.

Social media is all about scheduling the right thing at the right time on the right platform

Use INSTAGRAM to show beautiful images or videos of new products.

On FACEBOOK, videos, links and galleries are a recipe for social success.

On TWITTER, make your tweet more compelling by adding visuals, tempting links to additional information and hashtags.

NOT GIVING BACK TO YOUR COMMUNITY.

NOT GIVING BACK TO YOUR COMMUNITY.

Social media is a great way to connect directly with your community, and it can definitely increase leads or sales.

However, as with all relationships, it’s a two-way street.

THANK YOUPROMOTION

PROMOTION

DISCOUNT

SPECIAL OFFER

are clients spreading the word about your brand or interacting with you?

THANK YOUPROMOTION

PROMOTION

DISCOUNT

SPECIAL OFFER

are clients spreading the word about your brand or interacting with you?

Make sure to say thanks to clients on social media through special offers, promotions or discounts.

Trust us – it’ll pay off in the long run!

contact snap for more information on

the best ways to market to

your current and potential clients.