Post on 20-Jul-2020
Social Media OverviewUpdated 2016-12
Social Media
Platform# of Users Description Media Type Ad Options
Facebook1.18 billion daily
active users
Facebook is a social media and networking app that allows
people to connect with others through profile pages and their
newsfeed via content posts. Facebook introduced live
streaming in 2016.
Text, Images, Video,
Live Streaming,
Messaging
Page post enagement, page likes, clicks
to website, website conversion, app
installs, app engagement, event
response, offer claims, video views, local
awareness, slideshows, carousel ads,
dynamic ads, lead ads
Twitter313 million monthly
active users
Twitter is an online news and social networking app that allows
people to create 140-character messages to "tweet" out to
followers.
Text, Images, Video,
Messaging
Tweet engagement, video views, website
visits, website conversions, app installs
or re-engagements, followers, leads on
twitter, awareness
467 million
registered
members, 133
million in the US
LinkedIn is a business-oriented social media app that connects
professionals. It also allows companies to create pages to
share information and industry news with followers.
LinkedIn has a higher percentage of users who are employed
compared to users who are unemployed.
Text, Images,
Messaging
Sponsored content, sponsored inmail,
dynamic ads, display ads, text ads
Instagram500 million monthly
active users
Instagram is a social media app that allows users to post
sylistic images and short videos to followers. In Q4 2016,
Instagram introduced live streaming functionality.
Images, Videos, Live
StreamingPhoto ads, video ads, carousel ads
Pinterest150 million active
monthly users
Pinterest is a content sharing app that allows users to post and
share images and other media known as "pins". These
individual pins are then organized into collections by a topic or
theme known as Boards. The most popular themes are food,
drink, do-it-yourself (DIY) projects, crafts, home decoration,
holidays and events.
Images Promoted pins
Snapchat150 million daily
users
Snapchat is an image and video messaging app that sends
short, self-deleting images and videos to others. The selfie
filter option applies humorous art to each person. Snapchat is
a rapidly growing social media service that is forecasted to
exceed Twitter and Pinterest usage by the end of 2016.
Images, Videos,
Messaging
Snap ads, sponsored geo-filters,
sponsored lenses
YouTubeMore than 1 billion
users
YouTube is a video sharing app that allows users to create and
upload videos. Videos can be easily embedded in other media,
such as websites, or users can search directly for video or
video channels on YouTube.
Videos Video ads
Tumblr 326.9 million blogs
Tumblr is a microblogging and social networking app that
allows people to post content in a short-form blog. Tumblr is
owned by Yahoo.
Text, ImagesSponsored posts, sponsored video
posts, sponsored day
Flickr 122 million users
Flickr is an image and video hosting app that enables people to
share, discover and organize photos and video. Flickr is owned
by Yahoo. Images Interactive ads, standard ads
Reddit234 million unique
monthly users
Reddit is a social news and media aggregation app that allows
registered users to submit content and engage with
submissions from other users. Reddit has a higher percentage
of users that are more liberal than moderate or conservative in
their political standing.
Text, Images, Videos Promoted post
Periscope10 million
registered accounts
Periscope is a live streaming video app owned by Twitter in
which users can broadcast live to viewers. Multiple competing
social media platforms now offer live streaming.
Video, Live StreamingPeriscope is currently beta testing an ad
platform
Google+4-6 million active
users
Google+ is a social media app that allows users to create and
share content. Every Google account has a corresponding
Google+ account. The number of people who have created a
post or are active users on Google+ is low.
Text, Images, Videos Promoted post
Social Media DemographicsUpdated 2016-12
Male Female 18-29 30-49 50-64 65+
High
school or
less
Some collegeCollege
degree
White
non-
Hispanic
Black non-
HispanicHispanic Urban Suburban Rural
Less than
$30,000
$30,000 -
$49,999
$50,000-
74,999$75,000+
Facebook ● ● ● ● ◐ ● ● ● ● ● ● ● ● ● ● ● ● ●Twitter ● ● ● ◐ ◐ ○ ◐ ● ● ◐ ● ● ● ● ● ◐ ○ ● ●LinkedIn ● ● ● ● ● ◐ ○ ◐ ● ● ● ◐ ● ● ◐ ◐ ○ ◐ ●Instagram ◐ ● ● ◐ ○ ○ ◐ ● ● ◐ ● ● ● ◐ ● ● ● ● ●Pinterest ○ ● ● ● ● ◐ ◐ ● ● ● ◐ ○ ● ● ● ● ● ● ●Tumblr ● ● ● ◐ ○ ○ ● ● ◐ ◐ ● ● ● ◐ ○ ● ◐ ○ ◐Reddit ● ○ ● ◐ ○ ○ ○ ● ● ● ○ ○ ○ ◐ ◐ ●Flickr ◐ ● ● ● ◐ ○ ○ ◐ ○ ●Snapchat ● ◐ ○ ○YouTube ● ● ● ● ● ●Periscope ● ◐ ○ ○
*Blank cells indicate data not available
AgeSocial Media
Platforms
Gender Yearly IncomeLocationRaceEducation
Sources
Addady, Michal. "Pinterest Now Has 150 Million Monthly Users." Pinterest Passes 150 Million Monthly Active Users |
Fortune.com. N.p., 13 Oct. 2016. Web.
http://fortune.com/2016/10/13/pinterest-monthly-active-users/
Barrie, Joshua. "Nobody Is Using Google." Business Insider. 20 Jan. 2015. Web.
http://www.businessinsider.com/google-active-users-2015-1
Barthel, Michael, Galen Stocking, Jesse Holcomb, and Amy Mitchell. "1. Reddit News Users More Likely to Be Male,
Young and Digital in Their News Preferences." Pew Research Center's Journalism Project. 25 Feb. 2016. Web.
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Buckle, Chase. "3 in 4 Periscope Users Are 16-34." Global Web Index. 23 Mar. 2016. Web.
https://www.globalwebindex.net/blog/3-in-4-periscop-users-are-16-34
De Luna, Elizabeth. "Flickr vs Instagram: How to Use Photos of Your Event to Sell More Tickets - Eventbrite US Blog."
Eventbrite US Blog. 22 Sept. 2016. Web.
https://www.eventbrite.com/blog/flickr-instagram-event-photos-ds00/
Duggan, Maeve. "The Demographics of Social Media Users." Pew Research Center: Internet, Science & Tech. 19 Aug.
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Hitlin, Paul, and Monica Anderson. "Social Media Conversations About Race." Pew Research Center: Internet, Science &
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Greenwood, Shannon. "Demographics of Tumblr." Pew Research Center: Internet, Science & Tech. 17 Aug. 2015. Web.
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Heine, Christopher. "Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million." AdWeek. N.p.,
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million-171793
Kokalitcheva, Kia. "Here’s How Much Periscope Has Grown In Its First Year." Fortune. 27 Mar. 2016. Web.
http://fortune.com/2016/03/28/periscope-one-year-birthday/
Krogstad, Jens Manuel. "Social Media Preferences Vary by Race and Ethnicity." Pew Research Center. 03 Feb. 2015. Web.
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Morrison, Kimberlee. "Meerkat vs. Periscope: How Close Is the Race?" SocialTimes. 20 Apr. 2015. Web.
http://www.adweek.com/socialtimes/meerkat-vs-periscope-how-close-is-the-race/619007
Newberry, Christina. "Top Snapchat Demographics That Matter to Social Media Marketers." Hootsuite Social Media
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https://blog.hootsuite.com/snapchat-demographics/
Facebook. 16 Dec. 2016
http://newsroom.fb.com/company-info/
Instagram. 16 Dec. 2016
https://www.instagram.com/press/?hl=en
LinkedIn. 16 Dec. 2016
https://press.linkedin.com/about-linkedin
Reddit. 16 Dec. 2016
https://about.reddit.com/advertise/
Tumblr. 16 Dec. 2016
https://www.tumblr.com/about
Twitter. 16 Dec. 2016
https://about.twitter.com/company
Youtube. 16 Dec. 2016
https://www.youtube.com/yt/press/statistics.html