Post on 14-Sep-2014
description
Copyright © 2006 Alec McPhedran www.skillschannel.tvCopyright © 2009 Alec McPhedran
GENIUSCOACHING
www.skillschannel.tv
GENIUS COACHING
A COACHING MODEL FOR GETTING THE BEST OUT OF CREATIVE TALENT
ALEC MCPHEDRANCOACHING NINJA
Thinking of Pitching
Copyright © 2006 Alec McPhedran www.skillschannel.tv
Why are we here?
To think about how we prepare
for and deliver a pitch to clients
Copyright © 2009 Alec McPhedran www.geniuscoaching.co.uk
Copyright © 2006 Alec McPhedran www.skillschannel.tv
What is a ‘pitch’?
A pitch is nothing more than
a verbal presentation of a notion,
concept, situation, idea or story.
Syd Field
Copyright © 2009 Alec McPhedran www.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
Another view of pitching…
Pitching is the process which you,
as a Director, writer or creator, use
in order to impart your passion for
your project to others – cast, crew,
financiers, buyers or others.
Copyright © 2009 Alec McPhedran
Elliot Grovewww.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Art of PitchingKey Rules for Pitching an Idea
Copyright © 2006 Alec McPhedran www.skillschannel.tv
Research the idea Look for the unique factor Develop the idea Write a synopsis Research the market Talk to your friends Identify your buyers Network like mad Prepare and work the pitch
Preparation
Copyright © 2006 Alec McPhedran www.skillschannel.tv
What’s your strapline?
www.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
Preparing to Pitch
THE IDEA
SUPPORTERSAUDIENCE / USERSCROSS PLATFORM
BROADCASTERS ADVERTISERS OR SPONSORS
PRODUCTION
www.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Buyer
What do you know?
What don’t you know?
What do you need to find out?
www.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
Only email if you have been asked
Attend networking events Consider collaborations or
co-productions Research your potential
buyers web sites and get names
The First Contact
www.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Pitch Preparation
Your Objective
Your Audience
The Time Available
www.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Pitch Session
Introductions
Aim of the Session
Check time availability
Keep to the point
Involve the buyer
Build YOUR brand
Leave them remembering youwww.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
The Art of PitchingSession Summary
Copyright © 2006 Alec McPhedran www.skillschannel.tv
Pitching Summary
The idea is paramount
Research your idea
Research your buyer
Prepare and practice the pitch
Learn from ‘No’
Copyright © 2009 Alec McPhedran www.skillschannel.tv
Copyright © 2006 Alec McPhedran www.skillschannel.tv
Every act of creation is firstof all an act of destruction.
Pablo Picasso
Copyright © 2006 Alec McPhedran www.skillschannel.tv
info@skillschannel.tvwww.skillschannel.tv