Pitching - Thinking Of Pitching Nottingham Print

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Copyright © 2006 Alec McPhedran www.skillschannel. tv Copyright © 2009 Alec McPhedran GENIUS COACHING www.skillschannel. tv GENIUS COACHING A COACHING MODEL FOR GETTING THE BEST OUT OF CREATIVE TALENT ALEC MCPHEDRAN COACHING NINJA Thinking of Pitching
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Presentation on Pitching from the recent MediaCamp session in Nottingham presented by Alec McPhedran of Skills Channel TV.

Transcript of Pitching - Thinking Of Pitching Nottingham Print

Page 1: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tvCopyright © 2009 Alec McPhedran

GENIUSCOACHING

www.skillschannel.tv

GENIUS COACHING

A COACHING MODEL FOR GETTING THE BEST OUT OF CREATIVE TALENT

ALEC MCPHEDRANCOACHING NINJA

Thinking of Pitching

Page 2: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

Why are we here?

To think about how we prepare

for and deliver a pitch to clients

Copyright © 2009 Alec McPhedran www.geniuscoaching.co.uk

Page 3: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

What is a ‘pitch’?

A pitch is nothing more than

a verbal presentation of a notion,

concept, situation, idea or story.

Syd Field

Copyright © 2009 Alec McPhedran www.skillschannel.tv

Page 4: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

Another view of pitching…

Pitching is the process which you,

as a Director, writer or creator, use

in order to impart your passion for

your project to others – cast, crew,

financiers, buyers or others.

Copyright © 2009 Alec McPhedran

Elliot Grovewww.skillschannel.tv

Page 5: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

The Art of PitchingKey Rules for Pitching an Idea

Page 6: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

Research the idea Look for the unique factor Develop the idea Write a synopsis Research the market Talk to your friends Identify your buyers Network like mad Prepare and work the pitch

Preparation

Page 7: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

What’s your strapline?

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Page 8: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

Preparing to Pitch

THE IDEA

SUPPORTERSAUDIENCE / USERSCROSS PLATFORM

BROADCASTERS ADVERTISERS OR SPONSORS

PRODUCTION

www.skillschannel.tv

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Copyright © 2006 Alec McPhedran www.skillschannel.tv

The Buyer

What do you know?

What don’t you know?

What do you need to find out?

www.skillschannel.tv

Page 10: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

Only email if you have been asked

Attend networking events Consider collaborations or

co-productions Research your potential

buyers web sites and get names

The First Contact

www.skillschannel.tv

Page 11: Pitching - Thinking Of Pitching Nottingham Print

Copyright © 2006 Alec McPhedran www.skillschannel.tv

The Pitch Preparation

Your Objective

Your Audience

The Time Available

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Copyright © 2006 Alec McPhedran www.skillschannel.tv

The Pitch Session

Introductions

Aim of the Session

Check time availability

Keep to the point

Involve the buyer

Build YOUR brand

Leave them remembering youwww.skillschannel.tv

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Copyright © 2006 Alec McPhedran www.skillschannel.tv

The Art of PitchingSession Summary

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Copyright © 2006 Alec McPhedran www.skillschannel.tv

Pitching Summary

The idea is paramount

Research your idea

Research your buyer

Prepare and practice the pitch

Learn from ‘No’

Copyright © 2009 Alec McPhedran www.skillschannel.tv

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Copyright © 2006 Alec McPhedran www.skillschannel.tv

Every act of creation is firstof all an act of destruction.

Pablo Picasso

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Copyright © 2006 Alec McPhedran www.skillschannel.tv

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