Planning & Pitching

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Planning and Pitching

Transcript of Planning & Pitching

Page 1: Planning & Pitching

Planning and Pitching

Page 2: Planning & Pitching

Magazine Name‘90’s Flashback’My magazine name is associated withthe type of music era I’m going to cover.

Cover price‘£4.00’I decided to price it at £4 because from my research this was the average price.As I’m doing a memorabilia issue in today’s market its reasonable.

Issue frequency‘Every 3 Months’As my magazine is to do with the 90’sIt would have a lot of coverage frompast bands with unseen images and Interviews. However, you wouldn’t beable to pitch this type magazine on a weekly or monthly basis.

Genre‘Pop’I will be basing my magazine on classicpop music. My research found that there is still a market out there for pop.However, I am taking it back in time topop bands of the 90’s.

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Reader ProfileMy reader profile will be gender balanced, someone whowas a huge fan of the 90’s pop culture. The age of my readers will be 25-34 as the majority grew up in the nineties.My survey showed that UK based artists would be a preference in a pop magazine, around 30% agree we shouldgive more coverage to home artists. The reader would be someone who is up to date with media platforms such as twitter, Facebook and YouTube and uses them to keep up with reformed artists from the 90’s. My interviews showedthat audience’s like to be able to keep in contact with theirfavourite artists as it builds a good relationship with them. Theywould be someone who likes to spend their money on music related items such as memorabilia and special editions thatadds to their collection.

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Mission StatementOur mission is to involve readers of the past and Present to relive the memories of their childhoods. It is about taking the old with the new, and introducing artists of the past to the present. We want readers to feel involved with 90’s Flashbackand getting to know about an era of music. It willprovide them with all the knowledge about the nineties and exclusives that weren’t published before.We will meet the readers needs by producinginterviews with reformed artists, high qualityphotographs and reviews of their new music. Thememorabilia issues will be special edition so readerscan add to their collections of their favourite artists.The readers will be taken on a journey through time ofpast artists who have reformed for UK tours and new music. Our magazine content will include exclusive interviews, new up to date images and give the readersan idea what it was like to be a 90’s pop star.