Multiplatform Module58213 Research and Practice

ProgressHow are you going with?

- One line / tagline

- Context

- Synopsis

- Key Content

- Audience and audience goals

- Description of User Experience?

- EPOC

The Art of the Pitch

- Art or Science?

The Science

Guy Kawasaki

- Calls it an art but treats like a science

- Rules

- Entrepreneurs pitch their idea all the time

- http://www.youtube.com/watch?v=l-8EQPpA4DM

Guy KawasakiSlides

1. Problem 6. Competition

2. Your Solution 7. Team

3. Business Model 8. Projections/Milestones

4. Underlying magic 9. Status and Timeline

5. Marketing and Sales 10. Summary and CTA

MORE INFO: http://blog.guykawasaki.com/2012/01/how-to-create-an-enchanting-pitch-officeandguyk.html#axzz2A1UhQocP

Guy Kawasaki

Powerpoint Template for Pitching

http://blog.guykawasaki.com/2012/01/how-to-create-an-enchanting-pitch-officeandguyk.html#axzz2A1UhQocP

Pollenizer

http://pollenizer.com/universal-startup-pitch-deck

Pitching your concept

- Take your audience on a journey

- Emotional investment

- Explain your concept quickly - don’t leave them guessing for 5 minutes...

- ... unless you are VERY entertaining

Elevator Pitch

We are like...

One Point

- What is your one key point?

- SMP

- What will they remember (and tell others) about your pitch

The Need

- Why MUST you create the thing you are creating?

- Gap in market?

- What is happening in their life?

- Research

Audience Context

Practice

- Tell your story 1000 times

- You might know what a DSLR is, or a 5D, of FCP, or eDM, or ARG... but it’s very possible they don’t!

Avoid Jargon

The Art

Start Strong

- Strong and confident out of the gate - sets the mood for the entire pitch

- Give a visual early on

- People will nod, but not truly “get it” until they see it

- Proof

Visuals

Momentum

- Not “We are going to”, but “we are”

- Where you’ve come from, what you are doing, and where you’ll get to in the future

Confidence

- Confidence and bullish - not passive

- Get on board this train or get out of my way!

- What are they telling you?

- How can you respond in a way to ensure they understand that YOU understand

- Appear coachable

Listen and Respond

Recover

- Things will go wrong

- Take it in your stride

- Opportunity to exhibit your personality and strength

- Personal response the very next day or evening

- Create an excuse to continue communications

- Relationships - work on them

Follow Up

Believe

- Believe in your pitch

- If you don’t believe, ask yourself, why not?

Your Projects- IMF Development, Marketing, App, Production

- Screen NSW Development, Marketing, App, Production

- Screen Australia Development, Marketing, App, Production

- Australia Council

Attachments

Documentationhttp://www.screenaustralia.gov.au/documents/SA_publications/Transmedia-prod-bible-template.pdf

- One line / Tagline Hook

- Back story and context

- Synopsis

- Plot Points

- Audience

Timelines and Budgets

Who is in your team?

Waterfall vs Agile Methodologies

Review with experts

Add Contingency

Thanks!