Pitching Skills (Pitching to Investors) - by Hristo Neychev
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Transcript of Pitching Skills (Pitching to Investors) - by Hristo Neychev
HNeychevHristoNeychev HristoNeychev
BUSINESS PLAN
GREAT IDEAS
CUSTOMER DISCOVERY
GROWTH PLANS
PASSION
HARD WORK
SLEEPLESS NIGHTS
PRESENTATION
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THE PRESENTATION
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Tell me what you do!
1 sentence
10 seconds
As simple as possible
You will have time to explain
more later
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Describe the pain of the customer
Tip: Let them feel some pain -
don't rush it!
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Explain your solution to the
problem
Show me where your product
sits in the world
Tip: Provide use cases……
“I am not your target customer
I am your investor”
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Set-up the historical evolution
of your category
Define recent trends that make
your solution possible
Tip: Trends (Cloud, Mobile, Big
Data), Scale, technology, etc..
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Identify/profile the customer
you cater to:
• give him/her a name
• show a photo
Calculate:
TAM - Total Addressable Market
SAM - Serviceable Market
SOM - Obtainable Market
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You always have competition
List your top competitors
• show your competitive advantages
• focus on how you are different
• tell us how you will beat them
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Product functionality, features,
architecture, intellectual
property, roadmap
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How do you make money?
Revenue model
Pricing
Lifetime value
Sales & Distribution
Customer pipeline
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Founders & Management
Board of Directors
Board of Advisors
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How much do you need?
What do you need it for?
What will happen after you
spend it?
THE PRESENTER
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55% Physiology
7% Words
38% Voice Tone
DOS AND DON’TS
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HNeychevHristoNeychev HristoNeychev
