Post on 10-Apr-2015
Project Lakshya
Chetana’sChetana’s
PepsiCo India
"To build India’s leading total beverage company, delighting consumers and stakeholders,
by delivering performance with purpose,
through talented people.“
Project Lakshya
Chetana’s
Vision
To be the world's premier consumer products company for convenience food and beverages.
To produce healthy financial rewards to investors.
Provide growth opportunities to employees, business partners and community.
Project Lakshya
Chetana’s
Mission
• International revenues at double the global GDP gth rate.
• Attain snacks and beverage mkt share in top 20.
• Sustain brand equity scores for 19 billion $ brands in top 10
mkts.
• Rank amongst top two suppliers in customer surveys.
• Expand the operating margins.
• Offer shareholder returns in the top quartile of industry.
Project Lakshya
Chetana’s
Goals and Commitments
Establish Business Operations in the year 1989
4th Largest consumer products company in India
Invested more than $ 1 Billion in India
36 bottling plants in India - 13 company owned and 23
franchisee owned.
PepsiCo’s Frito Lay division has 3 state-of-the-art plants
Provide employment to 1.5 lakh people
Project Lakshya
Chetana’s
Basic Information
Pepsico International
• TFour major divisions: PepsiCo Americas Beverages
PepsiCo Americas Foods
PepsiCo Europe
PepsiCo AsiaMiddl
Project Lakshya
Chetana’s
Project Lakshya
Chetana’s
Product Range of Pepsico
Project Lakshya
Chetana’s
Product Range of Pepsico
Rs 5 / 22 g & Rs 10/45 g
Rs 25 for 600 ml bottle
Rs 23 for 600ml
Rs 5 /14g
Project Lakshya
Chetana’s Product Range of Pepsico
Rs 18 for 200 ml bottle &Rs 75 for 1 L pack
Rs 15 for 350 ml bottle
Rs 10 for 200 ml bottle
Project Lakshya
Chetana’s
Print Ads of PepsiCo
Yeh hai Youngistan ka meri jaan
Orange dikha to mooh bole Mirinda
TV Ads of PepsiCo
Choose the flavors with me
Tedha hai per mera hai
Yeh Dil Maange More
Project Lakshya
Chetana’s
Key Competitor-1 Coca Cola
Project Lakshya
Chetana’s Key Competitor- 3Parle Agro
Chetana’s
Indra Nooyi, Chairman & CEO
Sanjeev Chadha CEO, PepsiCo (I)
Rajeev Bakshi CEO, PepsiCo Asia Pacific
Key Leadership team
Project Lakshya
Chetana’sChetana’s
Pepsico Sales data
07 08 09185000
190000
195000
200000
205000
210000
215000
220000
Sales Performance
Sales Crores
Project Lakshya
Chetana’sChetana’s
Net Profits (Cr.)
07 08 0934000
35000
36000
37000
38000
39000
40000
Series1
Net Profits
Crores
Project Lakshya
Chetana’sChetana’s
EPS for last 3 yrs
07 08 09160
165
170
175
180
185
190
Earnings Per Share
Project Lakshya
Chetana’sChetana’s
Recent developments • Indra’s advisors search ends at IIM Lucknow based on a Case study contest.
• Mirinda brings 'Goldmine‘ during Pongal by offering gold worth Rs.50 L in T Nadu
• Think gold this summer with 7UP 'Sone Ke Nimbu‘ offer
• Investments spread across mfg., market infrastructure, supply chain & R&D. Investments to continue in 2010.
• Pepsico plans to add fresh equity of $200 million over the next two years in India.
Project Lakshya
Chetana’sChetana’s Current Affairs
• PepsiCo India has grown its beverage business over 32% in 2009, its highest vol. growth in recent years.
• PepsiCo becomes fastest growing beverage Co. in India for 2nd consecutive year.
• India is top priority market for PepsiCo, hosted its global board meeting in Mumbai in Nov ‘09.
• PepsiCo’s investments spread across mfg., mkt infrastructure, supply chain & R&D. Investments to continue in ‘10.
• Pepsico secured clearance from FIPB to inject fresh equity of $200 million over next 2 years.
Project Lakshya
Chetana’sChetana’s
Key Challenges : Strengths & Opportunities
• Strength - it's a global brand name.
•PepsiCo (or “the company”) is one of the largest food and beverages companies in the world.
•The company has 18 brands in its portfolio which generates over $1,000 million each in annual retail sales.
• Opportunities - Further diversification into healthier nutritious foods.
•Snack foods with good acceptance in Indian market are being launched in newer flavors.
•Other global brands like Gatorade can be launched in India.
Project Lakshya
Chetana’sChetana’s
Key Challenges : Weaknesses & Threats
• Weakness - Fizzy drinks have gained a bad reputation.
• Slow down in the U.K market to consume fizzy drinks.
• Threats – Coke from Coca- Cola is a major threat.
• Consumer awareness to avoid carbonated drinks for healthier alternatives.
Project Lakshya
Chetana’sChetana’s
CSR activities of PepsiCo (I)
• Replenishing WaterIn ‘09, Pepsico gave
back more than what was consumed in manufacturing processes.
• Waste to Wealth
To convert bio-degradable waste into high quality organic manure and
recyclable waste is recycled.
Project Lakshya
Chetana’sChetana’s CSR activities of PepsiCo (I)
• Partnership With Farmers PepsiCo (I) continues to strengthen
it’s partnerships with farmers across India to boost productivity & income.
• Healthy KidsPepsiCo’s ‘Get Active’ a Good nutrition
and Active Lifestyle Program for children has seen robust gth. and
implementation of PepsiCo (I) stays committed to health & well-being.
Project Lakshya
Chetana’sChetana’s
Future Plans or Projects in hand
PepsiCo, plans to invest U.S. $1 billion in India over the next four years.
Strategic plans to expand in emerging markets and broaden its portfolio of locally-relevant products.
To support those who generate innovative, optimistic ideas, Pepsi Refresh Project, will award over $20 million
in 2010 to move communities forward and Individuals by grants to benefit in a variety of projects.
Project Lakshya
Chetana’sChetana’s Career Opportunities
http://www.pepsiindia.co.in/career.aspxCareer options available:• Management Trainees• Sales Executives• Brand Executives• Marketing Trainees
New GraduatesStart your career path at PepsiCo and start making a difference. Find campus career events near you, search available positions, stock up
interview tips and more.
Time-BasedBecome a valued asset to the PepsiCo team as an hourly
or commissioned associate. Discover career opportunities near you.
Project Lakshya
Chetana’sChetana’s
Links for addtional information.
www.pepsiindia.co.in/ - Cached – Similar
www.pepsiindia.co.in/career.aspx
www.redorbit.com/.../pepsico_plans_to_invest_1_billion_in_china_over_the/ - United
States - Cached – Similar
www.moneycontrol.com/.../indra-nooyiglobal-growth-future-planspepsico_448549.html - Cached
http://www.pepsico.com/PressRelease/From-Pepsi-Optimism-Project-POP-Americans-Believe-Ideas-from-Regular-People-
Will01112010.html