Project Lakshya

Chetana’sChetana’s

PepsiCo India

"To build India’s leading total beverage company, delighting consumers and stakeholders,

by delivering performance with purpose,

through talented people.“

Project Lakshya

Chetana’s

Vision

To be the world's premier consumer products company for convenience food and beverages.

To produce healthy financial rewards to investors.

Provide growth opportunities to employees, business partners and community.

Project Lakshya

Chetana’s

Mission

• International revenues at double the global GDP gth rate.

• Attain snacks and beverage mkt share in top 20.

• Sustain brand equity scores for 19 billion $ brands in top 10

mkts.

• Rank amongst top two suppliers in customer surveys.

• Expand the operating margins.

• Offer shareholder returns in the top quartile of industry.

Project Lakshya

Chetana’s

Goals and Commitments

Establish Business Operations in the year 1989

4th Largest consumer products company in India

Invested more than $ 1 Billion in India

36 bottling plants in India - 13 company owned and 23

franchisee owned.

PepsiCo’s Frito Lay division has 3 state-of-the-art plants

Provide employment to 1.5 lakh people

Project Lakshya

Chetana’s

Basic Information

Pepsico International

• TFour major divisions: PepsiCo Americas Beverages

PepsiCo Americas Foods

PepsiCo Europe

PepsiCo AsiaMiddl

Project Lakshya

Chetana’s

Project Lakshya

Chetana’s

Product Range of Pepsico

Project Lakshya

Chetana’s

Product Range of Pepsico

Rs 5 / 22 g & Rs 10/45 g

Rs 25 for 600 ml bottle

Rs 23 for 600ml

Rs 5 /14g

Project Lakshya

Chetana’s Product Range of Pepsico

Rs 18 for 200 ml bottle &Rs 75 for 1 L pack

Rs 15 for 350 ml bottle

Rs 10 for 200 ml bottle

Project Lakshya

Chetana’s

Print Ads of PepsiCo

Yeh hai Youngistan ka meri jaan

Orange dikha to mooh bole Mirinda

TV Ads of PepsiCo

Choose the flavors with me

Tedha hai per mera hai

Yeh Dil Maange More

Project Lakshya

Chetana’s

Key Competitor-1 Coca Cola

Project Lakshya

Chetana’s

Key Competitor – 2Godrej Foods & Beverages

Project Lakshya

Chetana’s Key Competitor- 3Parle Agro

Chetana’s

Indra Nooyi, Chairman & CEO

Sanjeev Chadha CEO, PepsiCo (I)

Rajeev Bakshi CEO, PepsiCo Asia Pacific

Key Leadership team

Project Lakshya

Chetana’sChetana’s

Pepsico Sales data

07 08 09185000

190000

195000

200000

205000

210000

215000

220000

Sales Performance

Sales Crores

Project Lakshya

Chetana’sChetana’s

Net Profits (Cr.)

07 08 0934000

35000

36000

37000

38000

39000

40000

Series1

Net Profits

Crores

Project Lakshya

Chetana’sChetana’s

EPS for last 3 yrs

07 08 09160

165

170

175

180

185

190

Earnings Per Share

Project Lakshya

Chetana’sChetana’s

Recent developments • Indra’s advisors search ends at IIM Lucknow based on a Case study contest.

• Mirinda brings 'Goldmine‘ during Pongal by offering gold worth Rs.50 L in T Nadu

• Think gold this summer with 7UP 'Sone Ke Nimbu‘ offer

• Investments spread across mfg., market infrastructure, supply chain & R&D. Investments to continue in 2010.

• Pepsico plans to add fresh equity of $200 million over the next two years in India.

Project Lakshya

Chetana’sChetana’s Current Affairs

• PepsiCo India has grown its beverage business over 32% in 2009, its highest vol. growth in recent years.

• PepsiCo becomes fastest growing beverage Co. in India for 2nd consecutive year.

• India is top priority market for PepsiCo, hosted its global board meeting in Mumbai in Nov ‘09.

• PepsiCo’s investments spread across mfg., mkt infrastructure, supply chain & R&D. Investments to continue in ‘10.

• Pepsico secured clearance from FIPB to inject fresh equity of $200 million over next 2 years.

Project Lakshya

Chetana’sChetana’s

Key Challenges : Strengths & Opportunities

• Strength - it's a global brand name.

•PepsiCo (or “the company”) is one of the largest food and beverages companies in the world.

•The company has 18 brands in its portfolio which generates over $1,000 million each in annual retail sales.

• Opportunities - Further diversification into healthier nutritious foods.

•Snack foods with good acceptance in Indian market are being launched in newer flavors.

•Other global brands like Gatorade can be launched in India.

Project Lakshya

Chetana’sChetana’s

Key Challenges : Weaknesses & Threats

• Weakness - Fizzy drinks have gained a bad reputation.

• Slow down in the U.K market to consume fizzy drinks.

• Threats – Coke from Coca- Cola is a major threat.

• Consumer awareness to avoid carbonated drinks for healthier alternatives.

Project Lakshya

Chetana’sChetana’s

CSR activities of PepsiCo (I)

• Replenishing WaterIn ‘09, Pepsico gave

back more than what was consumed in manufacturing processes.

• Waste to Wealth

To convert bio-degradable waste into high quality organic manure and

recyclable waste is recycled.

Project Lakshya

Chetana’sChetana’s CSR activities of PepsiCo (I)

• Partnership With Farmers PepsiCo (I) continues to strengthen

it’s partnerships with farmers across India to boost productivity & income.

• Healthy KidsPepsiCo’s ‘Get Active’ a Good nutrition

and Active Lifestyle Program for children has seen robust gth. and

implementation of PepsiCo (I) stays committed to health & well-being.

Project Lakshya

Chetana’sChetana’s

Future Plans or Projects in hand

PepsiCo, plans to invest U.S. $1 billion in India over the next four years.

Strategic plans to expand in emerging markets and broaden its portfolio of locally-relevant products.

To support those who generate innovative, optimistic ideas, Pepsi Refresh Project, will award over $20 million

in 2010 to move communities forward and Individuals by grants to benefit in a variety of projects.

Project Lakshya

Chetana’sChetana’s Career Opportunities

http://www.pepsiindia.co.in/career.aspxCareer options available:• Management Trainees• Sales Executives• Brand Executives• Marketing Trainees

New GraduatesStart your career path at PepsiCo and start making a difference. Find campus career events near you, search available positions, stock up

interview tips and more.

Time-BasedBecome a valued asset to the PepsiCo team as an hourly

or commissioned associate. Discover career opportunities near you.

Project Lakshya

Chetana’sChetana’s

Links for addtional information.

www.pepsiindia.co.in/ - Cached – Similar

www.pepsiindia.co.in/career.aspx

www.redorbit.com/.../pepsico_plans_to_invest_1_billion_in_china_over_the/ - United

States - Cached – Similar

www.moneycontrol.com/.../indra-nooyiglobal-growth-future-planspepsico_448549.html - Cached

http://www.pepsico.com/PressRelease/From-Pepsi-Optimism-Project-POP-Americans-Believe-Ideas-from-Regular-People-

Will01112010.html