Sample Synopsis Ppt

8/13/2019 Sample Synopsis Ppt

http://slidepdf.com/reader/full/sample-synopsis-ppt 1/10

By-

CharutaJagtap



• Product Strategy relates to product development policiesand innovation generation as integral part of the businessstrategy of a company.

• Innovative and exceptional products are the result ofproduct strategy adopted by a company during amethodical process.

• Branding can helps a company to stand out from itscompetitors, add value to the offer and engage with

customers.

• Thus, product and brand strategies play a vital role in themarketing context.



• To compare HUL and P&G brands and monitor the levelof competition in the market.

• To explore the perceptions/reactions of consumers to theproducts and brands

• To track the level of satisfaction of the consumer’s.

• To evaluate the companies promotional activities andeffectiveness i.e. brand awareness.



The following hypothesis can be considered for the marketresearch (considering the product shampoo of the twocompanies and Null Hypothesis is used):

• There is no significant difference between the shampoopreferences of men and women.

• There is no significant difference between the differenttypes of shampoos. (ANOVA)

• There is no association between the level of satisfactionand brand preference.

• There is no association between the promotionalactivities and brand awareness.



• Research type: Exploratory research (on Shampoos)

• Research Area : Mumbai-Pune

• Period: Two months

• Sample size: 100 or above• Data Collection: Mail Questionnaires

• Analysis: Percentage method, statistical methods andhypothesis testing



• Both HUL and P&G share a major market share andhave an intense competition amongst themselves andother companies.

• The type of product and its brand image plays a vital rolein the consumer perception and attitude towards product.

• Consumers are largely satisfied with the currentproducts. However, there is a possibility of emergingdemand for natural products.

• The promotional activities and level of brand awarenessare directly related to each other.



The following market research will assist the managementin making appropriate marketing decisions at the right time.The major benefits of the Research include:

• It will highlight the intensity of competition in the market,

the strengths and weaknesses of the competitors, thestrategies employed etc.

• It will help in unfolding the consumer’s perceptions andreactions towards the product and brand.

• It will provide a benchmark to evaluate the companie’s promotional activities and the resultant brand awarenessamong the masses.

• It will assist in formulating product and brand strategieswhich will ultimately help in increasing the consumer

satisfaction.



• Availability of true market/technical data at the start of theprogram

• Possible lack of true sample size for testing

• Capturing true market/performance behaviour• Possible biases of respondents

Sample Synopsis Ppt

Documents

Transcript of Sample Synopsis Ppt