1. 1. MAI
2. 2. Trn Thi Mai Huynh Thi Thuy Kiu Nguyn Thi Hng Vn Ha Hng Hn Trinh Hng Tin MAI
3. 3. CONTENT: MAI
4. 4. COMPANY PROFILE MAI
5. 5. COMPANY PROFILE 1880s 1898 1902 1965 1988 2001 1. History: Making recipe for the soft drink Coining the name "Pepsi-Cola" Merger with Frito-Lay, Inc. The acquisition of Tropicana Merger with Quaker Oats Creating the Pepsi-Cola Company MAI
6. 6. COMPANY PROFILE a. Mission: 2. Mission and Vision: MAI Providing consumers with convenient, affordable products. Investing for long- term position, sustainable growth.
7. 7. COMPANY PROFILE b. Vision: 2. Mission and Vision: Providing a wide range of foods and beverages. Finding ways to minimize impact on environment. Investing in the local Communities . MAI
8. 8. PRODUCT LINE KIU
9. 9. PRODUCT LINE Drinks Juices Cold Drinks Other Beverages 1. Product Line: KIU
10. 10. PRODUCT LINE Food NutsBreakfast Cereal Snack Foods 1. Product Line: KIU
11. 11. PRODUCT LINE 1. Product Line: PepsiCo PepsiCo Americas Food (PAF) Frito-Lay North America (FLNA) Quaker Foods North America (QFNA) Latin Americas Foods (LAF) PepsiCo Americas Beverage (PAB) Pepsi Americas Bottling (PAB) Pepsi Bottling Group (PBG) PepsiCo International (PI) United Kingdom and Europe (UKEU) Middle East, Africa, and Asia (MEAA) KIU
12. 12. COMPANY PROFILE FRITO-LAY NORTH AMERICA 1961 The Frito Company The Lay Company Frito Lay, Inc. Today KIU Frito-Lay North America (FLNA) Making some of the most popular snacks in the U.S
13. 13. COMPANY PROFILE QUAKER FOODS NORTH AMERICA Symbols of quality, great taste and nutrition PepsiCo The Quaker Oats Company 2001 Some of its best-known and beloved brands KIU
14. 14. COMPANY PROFILE LATIN AMERICA FOODS Including all PepsiCo food and snack businesses in Latin America global leader in the cookies market exporting more than 16 countries producing pastries, oats, cereals the most loved snack brand in MX. the name brand for : o potato chips o several local brands KIU
15. 15. COMPANY PROFILE KIU PEPSICO AMERICAS BEVERAGES Pepsi - Cola Tropicana Naked Juice N.A Coffee Partnership First created as a refreshing and energizing tonic One of the worlds most iconic Recognizing consumer brands Enjoying the fresh taste of pure, not-from-concentrate The juice + Tropicana pure premium => the company's flagship product. In 2007, PepsiCo acquired Naked Juice a premium juice company in the U.S The partnership manufactures, markets & sells ready-to-drink coffee products + Frappuccino + Starbucks Double shot + Double shot Energy + Coffee and Starbucks Refreshers
16. 16. COMPANY PROFILE KIU PEPSICO EUROPE All beverage, food and snack businesses in Europe & south Africa In 2011, acquisition of Wimm-Bill- Dann, Russia's leading branded food-and-beverage company => making #1 food , beverage business in Russia. In 2010, the PepsiCo brand Marbo opened a potato chip
17. 17. COMPANY PROFILE PEPSICO ASIA, MIDDLE EAST & AFRICA KIU
18. 18. PRODUCT LINE 2. Product Detail: Good For You Better For You Fun For You VN
19. 19. PRODUCT LINE 2. Product Detail: Good For You Nutritious products: fruits, vegetables whole grains low-fat dairy nuts, seeds & key nutrients limits on sodium, sugar and saturated fat fueling your body, your performance & your lifestyle VN
20. 20. Juices Beverages Breakfast Cereal Snacks Hummus Yogurt VN 100 % juice smoothies made from real fruit Making with heart-healthy whole grain oats Tea
21. 21. PRODUCT LINE 2. Product Detail: Better For You Offering snacks baked with: lower fat content snacks with whole grains Beverages with: fewer or zero calories less added sugar All you need to do is enjoy VN
22. 22. VN Potato crisp with zero trans fat zero calorie enhanced water beverage with antioxidant and other vitamins
23. 23. PRODUCT LINE 2. Product Detail: Fun For You Traditional sodas and snacks Life shouldnt be lived. It should be enjoyed. (PepsiCo) A part of PepsiCos core food and beverage business VN
24. 24. VN Seasoned with delicious deli inspired flavors The bold, refreshing and robust cola
25. 25. COMPANY STRATEGY HN
26. 26. COMPANYSTRATEGY 1. Marketing: =>PepsiCo believe expertise Vietnam beverage business. Vietnams an important part of PepsiCos strategy. PepsiCo expands products through investment across portfolio. Vietnams an attractive growth market. HN
27. 27. COMPANYSTRATEGY Middle East Nigeria Pakistan Columbia Brazil Argentina Egypt HN
28. 28. COMPANYSTRATEGY 1. Marketing: Target market: Distribution: HN
29. 29. COMPANYSTRATEGY 2. Advertising: Our advertising reflects this in possible ways HN
30. 30. COMPANYSTRATEGY 2. Advertising: There are 3 types advertisement: HN
31. 31. COMPANYSTRATEGY 2. Advertising: PepsiCo confidence new great taste PepsiCo advertising campaigns and marketing programs HN
32. 32. COMPANYSTRATEGY 2. Advertising: PepsiCo activates league, team localized in-store promotions. PepsiCo has grown in advertisement and campaigns PepsiCos strategy plants to kick out competitors. SLOGAN: HN
33. 33. CONCLUSION TIN
34. 34. CONCLUSION TIN ShareholdersProfitable 1. Future plan:
35. 35. CONCLUSION TIN 2. Keys to success: New policies
36. 36. CONCLUSION TIN Innovation Reformulation 3. Business lesson:
37. 37. CONCLUSION TIN Innovation Reformulation 3. Business lesson:
38. 38. CONCLUSION TIN 4. Achievement : 22Top GLOBAL BRANDS/ $ 1 billion each In 200 COUNTRIES
39. 39. CONCLUSION TIN 5. PepsiCo's values: Delivering Acting Building
40. 40. THANK YOU FOR LISTENING