Post on 23-Sep-2020
IMPROVE YOUR PEER-TO-PEER
FUNDRAISING RESULTS QUICKLY
AND EASILY WITH
BLACKBAUD FRIENDS ASKING FRIENDS
01/18/2012
December 2, 2011
LET’S TALK FUNDRAISING
01/18/2012
Amy Braiterman
Principle Strategy Consultant
Blackbaud
Amy.Braiterman@blackbaud.com
www.FriendsAskingAmy.com
Marya Neary
Development Officer
University of New Haven
WHY SHOULD I BE INTERESTED IN PEER-
TO-PEER FUNDRAIS ING?
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RUNWALK RIDE
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YOUR DONORS, YOUR VOLUNTEERS, YOUR ALUMNI,
YOUR STUDENTS, YOUR FACULTY
Linkage
• Direct, emotional connection
Interest
• There is a demand
• Want to
Ability
• Will give what they can in time,
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emotional connection
• Your mission serves them
• Want to match passion with mission
time, treasure, or talent
“Keep up the good work.
My family will keep doing our part.”
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My family will keep doing our part.”
Thank you for giving me a way to fight back!
ORGANIZATIONS UTILIZING P2P FUNDRAISING
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UNIVERSITY OF NEW HAVEN
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UNH –WOMEN’S LACROSSE
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UNIVERSITY OF NEW HAVEN
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UNIVERSITY OF NEW HAVEN
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VOLUNTEER AND FUNDRAISE: SERVATHON
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HOW CAN I INCORPORATE P2P
FUNDRAIS ING INTO MY FUNDRAIS ING
PLAN?
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TWO IMPORTANT COMPONENTS
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WHAT ARE THE COST ASSOCIATED P2P
FUNDRAIS ING?
ARE THEY ANY CHALLENGES WITH P2P
FUNDRAIS ING?
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FUNDRAIS ING?
REVENUE AT LOW COST
• Staff ½ to 1 Full-time Employee• Online Fundraising Solution & Tools• Online transaction fees• Branded supplies (optional)
Resource Requirements
Comparing Costs to Other Fundraising Activities Average Costs Per Dollar Raised
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Activities
$0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60 $1.50
$0.50 $0.30 $0.25 $0.25 $0.20 $0.15 $0.15
Average Costs Per Dollar Raised
WHAT ELSE SHOULD I CONSIDER WITH PEER-TO-PEER
FUNDRAISING PROGRAMS?
• Budgeting Revenue
• Justification of Costs
• Supplies and Giveaways
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• Positive Online User Experience
• Reputation/Brand Risk
WHAT ARE PEER-TO-PEER FUNDRAIS ING
BEST PRACT ICES?
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PEER-TO-PEER BEST PRACTICES
1. Ensure Organizational-wide Support
2. Encourage Online Use
3. Provide Support
4. Standardize Tracking and Reporting
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4. Standardize Tracking and Reporting
5. Create a Recognition Program
ENSURE ORGANIZATIONAL-WIDE SUPPORT
• Executive buy-in• Organization and staff buy-in• Treat like major gift donors
Part of the Culture
Communicate the Performance and Benefits
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• Less affected by economic state• Low cost of fundraising• Expanded reach for the organization• Building stronger, more loyal supporters
Communicate the Performance and Benefits
ENCOURAGE ONLINE USE
• Offer a positive online user experience• Include reading/e-signing an agreement of guidelines
Require Online Registration
• Efficient and reduces human error• Minimizes workload
Consistent Data Collection is Important
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• Tell participants why online is easy and fun!• Create communications calendar:
• email, social media, website updates, personal outreach
• Create segments and set up recurring automated messages• Raised between $25 and $99• Raised more than $100, but less than $250
Ask Participants to Encourage Online Donations
BLACKBAUD FRIENDS ASKING FRIENDS
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PROVIDE SUPPORT
• …and are asking for guidance.
Your participants…care… are motivated…are volunteering…
Educate, Empower, Encourage
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• Personal Customer Service (name, number, and email)• Fact Sheet• Basics of Fundraising• Basics of Hosting an Event• Online Tools for invitations, communication, and money collection• Instructions for Online Tools • Approved Logos and Letters of Support• “Ask” and Press Release Templates• Online recognition
STANDARDIZE TRACKING & REPORTING
• Number and Date of registered events• Location of events, organizers, participants, donors• Number of participants• Number of repeat vs. new (events and participants)• Designation for event organizers and individual fundraisers• Overall fundraising by event and fiscal year• Fundraising per participant
Minimum Standard Metrics
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• Number of gifts per participant
• Data integrity• Analysis will aid forecasting• Follow progress of events
Scheduled reporting
• How else are participants and donors involved in the organization?
Track engagement
CREATE A RECOGNITION PROGRAM
• Want to belong• Want to feel good• Want to be acknowledged
Reasons for giving of time, talent, or treasure
• Honor Roll – home page and participant pages• “Legacy” or “Super Star” program
Website Recognition
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• “Legacy” or “Super Star” program• Experiential reward• Tribute postings
• E-Communications• Social Networking (FB, Twitter, Blogs)• Message Board or Blog
Success stories
Don’t Forget to Send Thank You’s!
BENEFITS OF PEER-TO-PEER FUNDRAISING
• Reach donors otherwise unattainable• Provides awareness beyond the reach of the organization• Allows someone who perhaps is unable to give to be
involved
Supplementary, not Competitive, to the
Development Portfolio
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• On-line giving as a percentage of the whole is growing• Generates interest in the organization at little to no cost• More tolerant of economy because the give is very personal
Low Cost of Fundraising
• Students become connected and begin a tradition of giving• Alumni an opportunity to stay connected and give back
Provides Community and Engagement
Opportunities
WANT TO LEARN MORE? BE SURE TO CHECK OUT…
Blackbaud Blogs
http://www.FriendsAskingAmy.com
http://www.NPTrends.com
http://www.NetwitsThinkTank.com
http://ProspectResearch.com
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