IMPROVE YOUR PEER-TO-PEER

FUNDRAISING RESULTS QUICKLY

AND EASILY WITH

BLACKBAUD FRIENDS ASKING FRIENDS

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December 2, 2011

LET’S TALK FUNDRAISING

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Amy Braiterman

Principle Strategy Consultant

Blackbaud

Amy.Braiterman@blackbaud.com

www.FriendsAskingAmy.com

Marya Neary

Development Officer

University of New Haven

WHY SHOULD I BE INTERESTED IN PEER-

TO-PEER FUNDRAIS ING?

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RUNWALK RIDE

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YOUR DONORS, YOUR VOLUNTEERS, YOUR ALUMNI,

YOUR STUDENTS, YOUR FACULTY

Linkage

• Direct, emotional connection

Interest

• There is a demand

• Want to

Ability

• Will give what they can in time,

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emotional connection

• Your mission serves them

• Want to match passion with mission

time, treasure, or talent

“Keep up the good work.

My family will keep doing our part.”

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My family will keep doing our part.”

Thank you for giving me a way to fight back!

ORGANIZATIONS UTILIZING P2P FUNDRAISING

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UNIVERSITY OF NEW HAVEN

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UNH –WOMEN’S LACROSSE

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UNIVERSITY OF NEW HAVEN

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UNIVERSITY OF NEW HAVEN

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VOLUNTEER AND FUNDRAISE: SERVATHON

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HOW CAN I INCORPORATE P2P

FUNDRAIS ING INTO MY FUNDRAIS ING

PLAN?

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TWO IMPORTANT COMPONENTS

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WHAT ARE THE COST ASSOCIATED P2P

FUNDRAIS ING?

ARE THEY ANY CHALLENGES WITH P2P

FUNDRAIS ING?

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FUNDRAIS ING?

REVENUE AT LOW COST

• Staff ½ to 1 Full-time Employee• Online Fundraising Solution & Tools• Online transaction fees• Branded supplies (optional)

Resource Requirements

Comparing Costs to Other Fundraising Activities Average Costs Per Dollar Raised

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Activities

$0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60 $1.50

$0.50 $0.30 $0.25 $0.25 $0.20 $0.15 $0.15

Average Costs Per Dollar Raised

WHAT ELSE SHOULD I CONSIDER WITH PEER-TO-PEER

FUNDRAISING PROGRAMS?

• Budgeting Revenue

• Justification of Costs

• Supplies and Giveaways

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• Positive Online User Experience

• Reputation/Brand Risk

WHAT ARE PEER-TO-PEER FUNDRAIS ING

BEST PRACT ICES?

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PEER-TO-PEER BEST PRACTICES

1. Ensure Organizational-wide Support

2. Encourage Online Use

3. Provide Support

4. Standardize Tracking and Reporting

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4. Standardize Tracking and Reporting

5. Create a Recognition Program

ENSURE ORGANIZATIONAL-WIDE SUPPORT

• Executive buy-in• Organization and staff buy-in• Treat like major gift donors

Part of the Culture

Communicate the Performance and Benefits

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• Less affected by economic state• Low cost of fundraising• Expanded reach for the organization• Building stronger, more loyal supporters

Communicate the Performance and Benefits

ENCOURAGE ONLINE USE

• Offer a positive online user experience• Include reading/e-signing an agreement of guidelines

Require Online Registration

• Efficient and reduces human error• Minimizes workload

Consistent Data Collection is Important

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• Tell participants why online is easy and fun!• Create communications calendar:

• email, social media, website updates, personal outreach

• Create segments and set up recurring automated messages• Raised between $25 and $99• Raised more than $100, but less than $250

Ask Participants to Encourage Online Donations

BLACKBAUD FRIENDS ASKING FRIENDS

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PROVIDE SUPPORT

• …and are asking for guidance.

Your participants…care… are motivated…are volunteering…

Educate, Empower, Encourage

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• Personal Customer Service (name, number, and email)• Fact Sheet• Basics of Fundraising• Basics of Hosting an Event• Online Tools for invitations, communication, and money collection• Instructions for Online Tools • Approved Logos and Letters of Support• “Ask” and Press Release Templates• Online recognition

STANDARDIZE TRACKING & REPORTING

• Number and Date of registered events• Location of events, organizers, participants, donors• Number of participants• Number of repeat vs. new (events and participants)• Designation for event organizers and individual fundraisers• Overall fundraising by event and fiscal year• Fundraising per participant

Minimum Standard Metrics

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• Number of gifts per participant

• Data integrity• Analysis will aid forecasting• Follow progress of events

Scheduled reporting

• How else are participants and donors involved in the organization?

Track engagement

CREATE A RECOGNITION PROGRAM

• Want to belong• Want to feel good• Want to be acknowledged

Reasons for giving of time, talent, or treasure

• Honor Roll – home page and participant pages• “Legacy” or “Super Star” program

Website Recognition

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• “Legacy” or “Super Star” program• Experiential reward• Tribute postings

• E-Communications• Social Networking (FB, Twitter, Blogs)• Message Board or Blog

Success stories

Don’t Forget to Send Thank You’s!

BENEFITS OF PEER-TO-PEER FUNDRAISING

• Reach donors otherwise unattainable• Provides awareness beyond the reach of the organization• Allows someone who perhaps is unable to give to be

involved

Supplementary, not Competitive, to the

Development Portfolio

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• On-line giving as a percentage of the whole is growing• Generates interest in the organization at little to no cost• More tolerant of economy because the give is very personal

Low Cost of Fundraising

• Students become connected and begin a tradition of giving• Alumni an opportunity to stay connected and give back

Provides Community and Engagement

Opportunities

WANT TO LEARN MORE? BE SURE TO CHECK OUT…

Blackbaud Blogs

http://www.FriendsAskingAmy.com

http://www.NPTrends.com

http://www.NetwitsThinkTank.com

http://ProspectResearch.com

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