Peer to Peer Fundraising at AFPICON
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P2P Peer to Peer Fundraising
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Donors have many choices today so nonprofit organizations are recruiting their constituents to help them inspire donors to give. The strategy is classic peer-to-peer fundraising, but organizations are being more creative than ever with the execution. From special events to do-it-yourself fundraising, there are so many options to integrate Peer to Peer fundraising into your organization’s revenue stream that you may not know where to start. In this session, we will give you an overview of the latest trends and industry best practices in Peer to Peer Fundraising and then help you build the road map your organization needs to either start a new campaign or enhance your current ones.
Transcript of Peer to Peer Fundraising at AFPICON
P2PPeer to Peer Fundraising
Meet Your Presenter
13+ Years Experience in Peer to Peer Fundraising
Raised $30 Million+ during 8 years with National MS Society
Worked with 70+ NPOs as a Strategy Consultant at Blackbaud
Supported 100+ P2P Campaigns
Specializes in DIY, Endurance and Event Fundraising
Contributor to numerous publications and conferences
Nancy Palo
P2P Industry Expert
13+ Years Experience
70+ NPOs
$30 Million+ Raised
100+ Events
DIY, Endurance and Event Specialist
Today’s Goals
SHIFT what you know about P2P fundraising
SHIFT the way you integrate P2P fundraising in your organization
But First, Let’s Get Social
Follow @fundraising101
Share #P2PatAFP
Peer to Peer Fundraising(in no particular order!)
WHY?
Why is P2P Fundraising Important?
Attract younger audience
Grow constituent
base
Engage your
supporters
Receive
Donors
Why Do We Love P2P Fundraising?
Recruit
Fundraiser
1 5
The Power of a P2P Ask
• Number of fundraising emails from your organization that result into a donation1 in 1,250
• Number of fundraising emails from an P2P Fundraiser that result in a donation1 in 4
*2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council.
P2P Fundraising = Donor Acquisition
71% of all DIY donors were first time donors to the organization compared to 36% of events and 20% of traditional donors.*
It is worth the investment!
*Data is from a first year P2P DIY Campaign in 2013
P2P Fundraising Raises How Much?
The Top 30 PeerToPeer Fundraising campaigns raised
$1.6 Billion in 2013
WHAT?
What is P2P Fundraising?
Organizations recruit supporters to ask their peers to donate to their organization.
Fundraisers
Donors
Non-Profit
DO IT YOURSELF
PER
SO
NA
LM
EM
OR
IAL
CROWDFUNDING
FUNDRAISINGPEER TO PEER
P2P
VIR
TU
AL
IFE
THIRD PARTY
EVENTS
Event Fundraising is the Leader
Traditional Run, Walk, Ride Events
2013: $1.4 billion raised in 23 different campaigns
Endurance Events
Team in Training has coached 600K+ runners to raise $1.4 Billion
Non-Traditional Events
2013: $33 million raised at 1,382 events by 58K fundraisers
All Inclusive DIY Fundraising
View Website
Defined Channels DIY Fundraising
View Website
View Website
Defined Channels DIY Fundraising
View Website
Defined Channels with a Featured Campaign in DIY Fundraising
Virtual Campaigns
View Website
Don’t Stop There…
Almost Every Traditional
Campaign Can Have a P2P Component
Annual Campaigns
Board Fundraising
Child Sponsorship
WHO?
The Two “Whos” of P2P Fundraising
OrganizationsGenerations
The P2P Landscape
Animals & P2P Fundraising
Hospitals & P2P Fundraising
Generational Giving
The Next Generation of American Giving Report by Blackbaud
Donors are Opposite of Fundraisers By Generation
Millennials & P2P Fundraising70% of Millennials are willing to raise money on behalf of a nonprofit they care about
64% fundraise for walk/run/cycling events
46% prefer asking people to donate to a designated nonprofit in lieu of physical gifts
45% of respondents are not afraid to ask family and friends for money when they feel strongly about a cause
2013 Millennial Impact Report
Youth P2P Fundraising
#P2PatAFP
HOW?
#P2PatAFP
How do P2P Fundraisers Raise Money?
#P2PatAFP
Online Social & Mobile
Special Events Direct Mail
They ASK just like you do!
P2P Fundraising has evolved from pledge forms to webpages
Online Fundraising Tools NeededRegistration Process
• Collect Contact Information• Grant Access to Fundraising
Tools
Fundraising Tools• Personal & Team
Webpages• Email & Social Tools• Reporting• Digital Assets
Gamification is the next buzz word, in reality P2P Fundraising has been Gamification all along!
In 2010, businesses spent $100 million on Gamification
By 2016, they will spend $2.8 BILLON
www.engineyard.com/infographics/gamification
WHEN?
#P2PatAFP
P2P Fundraising Happens All Year Long
New Year Resolution Campaign
Even End of Year
WHERE Do you Start?
1. Identify Your Opportunities
Constituent Behaviors
Industry Trends
Strategic Goals
2. Build Your Road Map
3. Get Online!
P2P Fundraising Resources
Questions?
