Online Peer-to-Peer Fundraising Best Practices
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The slides provide an overview of what makes a successful online peer-to-peer fundraising campaign.
Transcript of Online Peer-to-Peer Fundraising Best Practices
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Best Practices for Online P2P FundraisingBy Aseem K Thakur(Co-founder of GIVEasia.org)[email protected]
+My Ambitious Goal
What is P2P Fundraising and why you should care?
Three ingredients of successful P2P Fundraising campaigns
Framework to design, communicate and execute your next P2P fundraising campaign
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What is P2P Fundraising?Peer-to-Peer fundraising is when you empower your supporters to raise funds from their peers on your organization’s behalf.
+Advantages of P2P Fundraising
+Traditional Versus P2P
Charity reaches
Impersonal
One to many
Very expensive
Always charity-driven
Charity empowers
Very personal
Many to many
Extremely Inexpensive
Driven by supporters
Traditional P2P
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The Beauty of Fun-raisingYour job as fundraiser is to channel their passion for good!
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Smiles
Creativity
Compliments
Friends
Playfulness
Excitement
A bit of nerves
+We Will Dance
Singapore’s very first 10 hour dance marathon
200+ teams fundraised for their favorite cause
Over 25K raised for various charities
Completely volunteer-driven event
DESIRABILITY
VIABILITYFEASIBILITY
Set SMART Objectives
+P2P Fundraising Campaign FrameworkCredits - IDEO worked with HackFwd to develop this tool to help design and iterate startups
+Why do we need P2P Fundraising Campaign Framework? Communicate
Consider the Whole
Be Creative
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+Summary
Setting SMART fundraising objectives
Using 3 lenses of Desirability, Feasibility & Viability
Easy Action + Fun Reward + Clear Impact
P2P Fundraising Campaign Visualization
