Where Did the Event Go in Peer to Peer Fundraising?#13NTCpeer

Nancy Palo@fundraising101BlackbaudStrategy Consultant

Welcome: Meet My Social Profile

Slide 2Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer

The Starbucks Effect

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WHOWHATWHENWHEREWHYHOW

WHAT

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DO IT YOURSELF

PER

SO

NA

LH

ON

OR

AR

Y

INDEPENDENT

CROWDFUNDING

FUNDRAISING

PEER TO PEER

P2P

VIR

TU

AL

THIRD PARTY

Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer

WHO

Peer to Peer Fundraising Landscape

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Slide 9

VOLUNTEERS

BEN

EFIC

AR

IES

PA

SS

ION

ATE

DONORS

FUNDRAISERS

FUNDRAISING

PEER TO PEERLA

PS

ED

ADVOCATES

BOARDS

MAJOR

CIRCLES

Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer

WHY

Empower, Grow, Diversify

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Empower Supporters To Do More

Grow Constituen

t Base

Diversify Revenue Streams

Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer

Success Story“We saw a lot of innovation in Do It Yourself fundraising without technology and recognized we were leaving money on the table by not providing more support. TeamRaiser not only provided us the platform to raise more money, it enabled us to improve our business practices around DIY and cultivate a new audience of fundraisers.”

Betty Ross, Vice President, Campaign Development

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• Our constituents who did not want to participate in one of our traditional fundraising events wanted access to the same online tools and we needed to find a way to meet their needs.

• This type of fundraising was being done 45 different ways offline and we needed to create one online campaign with the flexibility to

customize locally.

• Engaged with Strategic Services to develop a campaign and TeamRaiser configuration that included the first ever blueprint for the organization. NMSS asked Blackbaud to lead the way so they didn’t have to recreate the wheel and could learn from their industry partners’ wins and losses; enabling them to make an immediate impact.

• Set a first year goal of $300K and raised more than $1.8 million online.

• Increased fundraising average from $500 to $6300 with the inclusion on online tools in one Chapter.

• Launched a national campaign on 45 TeamRaisers with one consistent brand all on the same day.

Challenge Solution Results

Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer

WHERE

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All Inclusive

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Segmented Campaigns: Athletic

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Segmented Campaigns: Custom

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HOW

Ensure Organizational Support

Engage Your Key Stakeholders

• Leadership

• Staff

• Constituents

Communicate the Performance and Benefits

• Low cost of fundraising

• Expanded reach for the organization

• Building stronger, more loyal supporters

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Develop a Campaign Strategy

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Data Analysis

Brand Development

Online Experience

Fundraising Strategies

Internal Business Practices

Marketing

WHEN

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WHOWHATWHENWHEREWHYHOW

npENGAGE: www.npengage.com

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npEXPERTS: Fundraising Ideas andMarketing Insights for NonprofitsConnect with supporters, activate donors, and raise money online.

Nonprofit experts share their extensive

knowledge and expertise in:

• Online marketing and fundraising

• Email communication

• Social media

• Mobile engagement

• and much more!

Download the npEXPERTS eBook and register for free webinars at: www.blackbaud.com/npEXPERTS

Slide 25Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer

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Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! 

or Online using #13NTCpeer at www.nten.org/ntc/eval

Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer