Peer to Peer Forum Fundraising Options_Epilepsy Foundation
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Transcript of Peer to Peer Forum Fundraising Options_Epilepsy Foundation
@P2PForum
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Mo Lyons
Epilepsy Foundation
Manager of Special Events
Michelle Steed
DonorDrive
VP of Client Success
Why once-loyal participants
are not participating
• They have more responsibilities
• It doesn't fit their timeframe
• They've moved to another city
• They're getting older
Why younger supporters
are not participating
• Live virtually: fixed space/time don't fit in
• Committed, don’t want physical commitments
• Connected to causes, not organizations
Signature events are still a
very big part of fundraising.
But they need to be one option in a
portfolio of ways to do good.
Benefits of a diverse
fundraising portfolio
• Engage new participants
• Meet new donors
• Increase geographic reach
• Get better fundraising efficiency
• Fundraise year round
• Find new events
Walks
National Walk For Epilepsy
• 11th Annual
• Washington Monument
• Raised $1Million +
#Dare to Walk - Chapter Walks
• Indiana
• Nevada
• Oklahoma
• Utah
Overview
Endurance events
• Marathons
• Half Marathons
• 5K/ 8K/ 10K
Signature Events
• Move Mountains
• Summer Fitness Challenge
Choose Your Own and DIY
• Golf Tournaments
• College Water Polo Tournaments
• HS Football games
Endurance Events
Events we partner with:
• TCS New York City Marathon
• Rock n Roll DC
• Rock n Roll Las Vegas
• Sketchers LA Marathon
• Philly Marathon
Choose Your Own and DIY
Choose Your Own
• Have own bib
• Pick own endurance event
Do it Yourself
• Golf Tournaments
• Olympic Day
• Water Polo Tournaments
Digital Events Overview
Freedom to fundraise anywhere, any time.
• Lemonade for Livy
• Power of 1
• Purple Pumpkin Project
• Do it yourself
Lemonade for Livy
Making a Stand Against Epilepsy
• Stands in all 50 States and 3
countries
• Pre-event fundraising and
incentives
• Participant engagement
• National Partnership with Shopko
Special Events Overview
Local Opportunities
• Hidden Truths, The Mind Unraveled
• Pawn Stars Poker Run
• An Evening for Epilepsy Gala
Growing our current events
and beyond
Key to supporting events:
• Create blank templates that are easily
customizable for each event
• Use scheduled messaging to keep
people engaged
• Have tools in place that participants can
use support their fundraising
Fundraising freedom
is the future.
Many great ideas are built in the
real world, not in a board room.