Peer to Peer Forum Fundraising Options_Epilepsy Foundation

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Transcript of Peer to Peer Forum Fundraising Options_Epilepsy Foundation

@P2PForum

Connect with our Peer-to-Peer Professional Forum Group & Company Page

P2PForum

Today’s Hashtag:

#P2PForum

www.peertopeerforum.com

#P2PForum

Giving Your Supporters

Fundraising Options

They'll Love

Mo Lyons

Epilepsy Foundation

Manager of Special Events

Michelle Steed

DonorDrive

VP of Client Success

We can no longer survive

on signature events alone.

Why once-loyal participants

are not participating

• They have more responsibilities

• It doesn't fit their timeframe

• They've moved to another city

• They're getting older

Why younger supporters

are not participating

• Live virtually: fixed space/time don't fit in

• Committed, don’t want physical commitments

• Connected to causes, not organizations

Signature events are still a

very big part of fundraising.

But they need to be one option in a

portfolio of ways to do good.

Supporters expect options.

They want to fundraise

on their own terms.

Benefits of a diverse

fundraising portfolio

• Engage new participants

• Meet new donors

• Increase geographic reach

• Get better fundraising efficiency

• Fundraise year round

• Find new events

The many options we

give supporters

Walks

National Walk For Epilepsy

• 11th Annual

• Washington Monument

• Raised $1Million +

#Dare to Walk - Chapter Walks

• Indiana

• Nevada

• Oklahoma

• Utah

Overview

Endurance events

• Marathons

• Half Marathons

• 5K/ 8K/ 10K

Signature Events

• Move Mountains

• Summer Fitness Challenge

Choose Your Own and DIY

• Golf Tournaments

• College Water Polo Tournaments

• HS Football games

Endurance Events

Events we partner with:

• TCS New York City Marathon

• Rock n Roll DC

• Rock n Roll Las Vegas

• Sketchers LA Marathon

• Philly Marathon

Signature Event

Jenny LaBaw

ran 500 miles across

Colorado and raised

over $50,000!

Signature Event

• Swimmers

• Cyclists

• Striders

• Trend Setters

Choose Your Own and DIY

Choose Your Own

• Have own bib

• Pick own endurance event

Do it Yourself

• Golf Tournaments

• Olympic Day

• Water Polo Tournaments

Digital Events Overview

Freedom to fundraise anywhere, any time.

• Lemonade for Livy

• Power of 1

• Purple Pumpkin Project

• Do it yourself

Lemonade for Livy

Making a Stand Against Epilepsy

• Stands in all 50 States and 3

countries

• Pre-event fundraising and

incentives

• Participant engagement

• National Partnership with Shopko

Special Events Overview

Local Opportunities

• Hidden Truths, The Mind Unraveled

• Pawn Stars Poker Run

• An Evening for Epilepsy Gala

Hidden Truths, The Mind Unraveled

Highlights artists impacted by epilepsy.

Pawn Stars Poker Run

Hosted by Rick Harrison,

a national spokesman for

the Epilepsy Foundation

An Evening for Epilepsy Gala

Growing our current events

and beyond

Key to supporting events:

• Create blank templates that are easily

customizable for each event

• Use scheduled messaging to keep

people engaged

• Have tools in place that participants can

use support their fundraising

Fundraising freedom

is the future.

Many great ideas are built in the

real world, not in a board room.

Questions?

Mo Lyons

[email protected]

Michelle Steed

[email protected]