How to Run a Successful Influencer Marketing Campaign

What Is Influencer Marketing

Planning Your Campaign

Identifying Influencers

Recruiting Influencers

Measuring Your Campaign

Q & A

Agen

da

What Is Influencer Marketing

Earned

OwnedPaid

Tastemakers & Thought Leaders

Social Media

Content Marketing

Planning Your CampaignKnow Your Audience

Set Goals Allocate Budget

Who Do You Want To Reach?

Who Is The Target Market For This Message?

Set Clear Goals

Define Success

Measurable KPIs

Pay for Post

Revenue Share

Barter

Identifying InfluencersWhat To Look For Metrics/KPI

Reach Unique visitors, activity across multiple social channels

Relevance Content quality, audience demographic

Engagement Comments, questions, re-posts, and social media shares

Recruitment ToolsInfluencer Search and

Recruitment Tools Search Engines Databases Networks Marketplaces

Recruitment TacticsInfluencer Recruitment Tactics Shared Documents CRM Tools Effective Pitch

Proper Introduction Intention Detail Call To Action

Measuring Your CampaignCampaign Goal KPI

Brand Awareness Impressions

Site Traffic Clicks

Increase Fan Base Follows

Quality of Content Shares

Engagement Comments

Ecommerce Conversions

Compliance

FTC Disclosure Rules Sponsored Content Requirements Clear & Conspicuous Avoid False Claims Penalties

Recap Influencers are thought leaders & tastemakers you

leverage through paid media to carry your brands message.

Define clear goals and metrics prior to identifying and recruiting influencers.

Traditional affiliate marketing metrics do not always apply.

Compliance is important. Familiarize yourself with FTC disclosure requirements before launching a campaign.

Adam Dahlen| Director of Client Development

+1.612.584.4356adahlen@iAffiliateManagement.comlinkedin.com/in/adamdahlen