#SCrossLeague- March 20, 2016

OBJECTIVE

• Brand recall • To tap the right TG cum football fanatics and gratify them

CAMPAIGN SUMMARY

IDEA

•To gratify the winners who played the SCrossLeague contest on Facebook, Twitter and Instagram.•To invite popular Twitteratis and lifestyle bloggers to watch BPL game to experience hospitality by @nexaexperience•To amplify the activity using winners•Inviting winners in Delhi, Mumbai & Bangalore and gifting them F&B vouchers

EXECUTION

• SCrossLeague contest took place on Facebook, Twitter and Instagram for 3 days from 15th to 17th March 2016 where we asked pictorial questions related to SCross and Barclays Premier League to the followers of Nexa Experience page• Based on all the entries, Five winners from each city of Delhi, Mumbai and Bangalore, were finalized on the basis of their participation .i.e.…Correct answers, re-tweets and likes.• Every winner received couple of F&B vouchers worth Rs.4000 plus goodies• In addition to winners, we invited some premium influencers and bloggers to cover the events and amplify it on social media • Digital marketing team covered all 3 events live on Facebook, Twitter and Instagram

EVENT HIGHLIGHTS - MUMBAI

EVENT HIGHLIGHTS - DELHI

EVENT HIGHLIGHTS - BANGALORE

INTERACTIONS

FEATURED IN BRAND EQUITY ECONOMIC TIMES AS MOST ENGAGING BRAND OF THE WEEK TWITTER

THANK YOU!