MAKE A STATEMENT YOUR STRATEGIC INFLUENCER MARKETING AGENCY

Our team of experts use industry knowledge and internal data-driven insight for:● Branded Storytelling ● Influencer Talent Casting● Campaign Amplification● Global Influencer Marketing Consultancy

We operate globally in 55+ countries with local expertise across 30+ languages and have access to 10k+ digital talents.

Let us help you reach your CROWD.

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A B O U T C R O W D . / A B O U T U S

We partner with brands to design tailor fit, creative campaigns with credible content creators. We implement digital strategies to reach your marketing goals.

Creative Campaign Strategy Ambassador ProgramsProduct LaunchesGiveaways

InfluencerCastingList GenerationGiftingPlacements

Social Media Strategy Community BuildingContent CreationViral Effect

Analytical Reporting Mapping Brand & Talent IdentifyingMetrics Breakdown

Digital Media Buying AmplificationPaid MediaRepurposing

Event Integration & ProductionTravel PartnershipsSponsorshipsImmersive Live Experiences

Campaign ExecutionTalent NegotiationsTalent Management Contracts

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OUR SERVICES

ICO MarketingSocial Reviews & InterviewsTelegram Group IntegrationLinkedIn Push

A B O U T C R O W D . / O U R S E R V I C E S

BRANDS WE’VE HELPED REACH THEIR CROWD.

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A B O U T C R O W D . / O U R C L I E N T S

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I N F L U E N C E R M A R K E T I N G / W H Y I N F L U E N C E R S

Digital influencers are a generation of tastemakers bred on social media platforms accumulating large, dedicated followings on niche topics that allow marketers to target consumers with focused communication.

With digital influencers you can build brand awareness and encourage consumers to dive deeper into your brand. They provide opportunity to offer informative resources, such as tutorials for all current and upcoming products or services, provoke a personalised connection, and establish long-term relationships with consumers while driving traffic and encouraging sales.

For the price of one talent, you are hiring a creative director, photographer, videographer, model, and editor in one expert package.

ASPIRATIONAL&

ACCESSIBLE

WHY INFLUENCERS?

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Projected to be a $10 Billion

Market by 2020

MEDIAKIX

74%

Of Consumers rely on Peers when making Purchasing Decisions

Of Consumers rely on Social Media to Drive Purchasing Decisions

90%

Of Women turn to Social Networks before making a Purchase

86%

Of Millennials say they don’t trust traditional Advertising84%

More Sales are produced using Word of Mouth over Traditional Advertising

2X

Higher ROI is generated using Influencer Marketing over other forms of Digital Marketing

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I N F L U E N C E R M A R K E T I N G / T H E B E S T R O I

THE BEST ROICAN BE DELIVERED VIA INFLUENCER CAMPAIGNS BECAUSE

Of Consumers take Action because of trusted recommendations83%

PEOPLE ARE ACTIVE SOCIAL MEDIA USERS3.03 BILLION

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OUR PROCESS

Our team of global industry experts have perfected the CROWD. process, ensuring successful campaigns for some of the world’s most influential brands.

Mixing industry know-how, performance data and an analytical approach to curating talent, we create highly visible stories featuring brand partners.

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THE TIMELINE FROM A TO ZMANAGEMENT PROCESSYOUR INFLUENCER MARKETING CAMPAIGN

Client Brief & Extensive Research

CAMPAIGN REPORTINGCAMPAIGN STRATEGY

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Our Strategic proposal

IO Approval

Influencer Discovery & Client Approval

You will have a designated CROWD. Account Manager using his/her expertise, extensive research and network to source brand and target audience aligned influencers, supported by data driven analysis

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CAMPAIGN MANAGEMENT

Influencer Contracts

Influencer Contracts

Influencer Briefings

Product Handling

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Optional

Full service & Analytical Report

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Insert Paid Social Here!Influencer Post Amplification

Split Testing & Managing Budget

Authenticity is vital. Fueled by industry knowledge and data, we ensure influencer campaigns resonate with your audience.

Influencers need to find relevance with the brands they promote, that not only they can relate to but also their audience.

CROWD. employs successful tactics to meet your brand’s objectives and keep your branded story authentic and engaging.

OUR STRATEGY

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WHAT ARE THE BENEFITS?MICRO+MACRO UTILISING THE COMBINATION OF

Macro influencers are credible innovators with loyal and engaged audiences that value their opinion.

Micro influencers are inspirational adaptors with niche voices perfect for advocating for your brand at lower tier cost.

Our goal is to tell your branded narrative to engaged consumers through the mix of micro and macro influencers, macro serving as the face of your brand while micros seed the messaging.

The personal nature of the influencer accounts offer relatable and accessible content, thus allowing brands to identify and engage more with consumers.

Integrating Influencer Marketing with Experiential can supercharge results and be the driving force behind a successful campaign.

Experiential is a powerful tool giving brands the opportunity to share their products or services in tangible, memorable ways.

Events create a wealth of content, prime for social sharing. Influencers don’t just promote, they become a part of something.

Experiential provides the content for influencers to share.

Influencers provide a distribution channel to amplify their experience beyond the walls of the event.

As consumers grow more skeptical and savvy about paid influencer partnerships, there is benefit to showcasing talent loyalty to the product or service they promote.

Long term invest results in long term payouts. Because influencers are personally invested in their content, they are a trusted source of recommendations for their followers.

The use of a macro influencers as an ambassador allows for continuous, organic content for a brand as well as a halo effect for your overall brand.

EVENT FUELED CONTENTEXPERIENTIALSUPERCHARGE RESULTS WITH

THE VOICE OF YOUR BRANDAMBASSADORSMULTIPLE CHANNEL, LONG-TERM

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IN-DEPTH DATA & INFLUENCER SEARCH

IN-DEPTH INFLUENCER CHANNEL & POSTING DATA:● GENDER SPLIT● LOCATION● INTERESTS● BRAND AFFINITY● CONTENT PREFERENCE

NEGOTIATION & COMMUNICATION STREAMS

MONITORING & REPORTING

HOW DATA PLAYS A KEY ROLE FOR US IN MAKING THE RIGHT DECISIONS FOR BRANDS

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CASE STUDIES

NescaféMandarine NapolëonNA-KDOasis Festival N26 Mobile BankingForeo

RESULTS6 Influencers6 Dedicated IG Posts174K Total Views20K Total Engagement€0,03 Cost per View

CAMPAIGNIn November 2017, CROWD. cast 6 Dutch influencers to promote the launch of the Nescafe Azera Espresso through Instagram in order to build awareness in Amsterdam.

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C A S E S T U D I E S / N E S C A F É

BRAND LOVE

FOOD & LIFESTYLE

ENGAGEMENT

2 Influencers45 Dedicated IG Stories150K Unique Impressions€0,15 Cost per Engagement

CAMPAIGNIn September 2017, CROWD. cast 2 French influencers to attend an event and promote Mandarin Napoleon through their social media channels for brand awareness. Between the 2 influencers, the brand received 45 dedicated InstaStories and 2 dedicated Instagrams.

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C A S E S T U D I E S / M A N D A R I N E N A P O L Ë O N

FOOD & LIFESTYLE

RESULTS

RESULTS10 Influencers22 Dedicated IG Posts328.500 Unique Reach2,4% Engagement Rate505.400 Views on IG Stories

CAMPAIGNIn September 2017, CROWD. cast 10 international influencers to promote the NA-KD Fashion summer collection during their trip to the Oasis Festival.

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C A S E S T U D I E S / N A - K D

BRAND LOVE

FASHION

10 Influencers270 Dedicated IG Posts4M+ Reach19% Engagement Rate

CAMPAIGNIn September 2017, CROWD. invited 10 international influencers to attend to the Oasis Festival in Marrakech and experience the beauty of Marrakech as part of the #CROWDINVITES series launch.Through the social media channels of the talent, over 4 MILLION people were also able to experience the music festival and shop the partnering brands, including NA-KD Fashion, Rimmel London, Moroccan Oil, and Kaya Tea.

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C A S E S T U D I E S / O A S I S

#CROWDINVITES

PLAY VIDEO RESULTS

33 IG & FB Community pages18 IG influencers10 YouTube mentions & branded video 27 Dedicated IG Posts + 60 IG Stories

400k+ Likes & Comments850k+ YouTube video views0,72€ Cost per click to www.N26.com

CAMPAIGNBetween March and July 2018, CROWD. cast 50+ Influencers, YouTubers and Community pages to promote N26 The Mobile Bank in Italy and drive quality traffic to their homepage.

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C A S E S T U D I E S / N 2 6

RESULTS

BRAND AWARENESS

& LEAD GENERATION

MOBILE BANKING

02 Influencers02 Dedicated IG Posts10 Instagram Stories

40k+ Likes138 Comments100K Story views0,6€ Cost per view

CAMPAIGNIn May 2018, CROWD. cast 2 French influencers to promote the launch of the Foreo UFO through Instagram in order to build awareness for Foreo in France.

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C A S E S T U D I E S / F O R E O

RESULTS

BRAND LOVE

BEAUTY & LIFESTYLE

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