Shoptiques.comOlivia Palermo Influencer

Marketing CampaignCreated by Raven L. Davis

8.15.2016

THE CREATOR OF SHOPTIQUES.COMShoptiques was founded in July 2011 by Olga Vidisheva, Harvard Business School graduate and a former investment banking analyst at Goldman Sachs. Vidisheva’ has also worked in the marketing department for CHANEL (Fashion & Fragrance division). The Shoptiques website officially launched in 2012. • olga@shoptiques.com (Email)• @OlgaVidisheva (Facebook and Twitter)• @Shoptiques (Shoptiques.com Facebook, Instagram & Twitter)

What is Shoptiques.com?Overview: Shoptiques.com lets you shop the world's best local boutiques online. In the past, if you lived in Dallas and wanted to shop at a small boutique in New York or LA or even Paris, you had to buy a plane ticket. They simply weren't online, and if they were, there was no way to find them. We've brought them online — and created a destination that connects savvy shoppers with thousands of handpicked boutiques across the globe. Starting at 25 boutiques on the platform, Shoptiques now has thousands of stores on the site — and is quickly growing.

Mission Statement: At Shoptiques, we have two primary goals: First, we want to enable customers to buy one-of-a-kind merchandise, that can’t be found anywhere else online or in stores. Second, we want to provide small businesses (boutiques) with digital solutions that allow them to compete with other boutiques and fashion e-commerce brands on a global scale.

As a shopper, you can discover products according to traditional shopping categories as well as by neighborhood and even by store. As a boutique accessed through Shoptiques.com, you have an extended reach to millions of customers and a multitude of customizable tools, such as web hosting, email marketing, and inventory management.

The Shoptiques Logo: The concept behind our logo is simple: Shopping makes people happy. Since we're in the business of bringing happiness to our customers, by connecting savvy shoppers with the best local boutiques, we felt it was only appropriate that our logo reflects happiness. That’s why our logo is one big smile — and it’s no coincidence that it also looks like a shopping bag.

Shoptiques.com in the Press

Shoptiques Partners with Fashion Icon and Socialite Olivia Palermo• As shoptiques continues to expand globally, we’ve recently

partnered with Olivia Palermo (Global fashion icon, socialite and the Founder/Editor in Chief of OliviaPalermo.com).

• Olivia Palermo rose to fame as a cast member on MTV’s The City (2008-2010). Since then she has been featured on the cover of countless global magazines including InStyle, Marie Claire, ELLE, Cosmopolitan, Harper’s Bazaar. Palermo’ has also been featured on Vogue.com, held appearances on Fox TV, and various major international television networks (e.g. Australia and London etc.).

• Olivia was also the Creative Director for the Ciate collection until Spring 2016. The collection was sold globally at Sephora stores.

The Partnership: Shoptiques and Olivia Palermo• Shoptiques has recently partnered with over 50 of the best

boutiques in Australia!

• Shoptiques customers will not only be able to shop on our website, and mobile app for the best looks from down under, but Olivia Palermo herself is going to help each customer shop stylishly.

• How will Olivia help customers shop? Olivia will be visiting top 20 boutique picks from our Australian roaster, picking her best items for Fall 2016 and showing customers how to style themselves, and do chic right!

• Olivia will be giving tips for all shapes and size’s, and providing style advice on various categories : elegance, street style, urban chic, bohemian and teaching customers how to use color-blocking and patterns the right way.

How do people get involved?• A person must register for an account, on Shoptiques.com and

also download the Shoptiques app on iTunes to their mobile phone.

• Olivia will be shopping and providing style tips between August 29th, 2016 and September 2nd, 2016 via video which will be posted ONLY to registered users on the website and mobile app.

• Olivia will also provide personal tips, a VIP Q&A via email to registered participants who purchase 4 items from the Australian boutiques, on the Shoptiques website. Registered participants can submit questions to Olivia. After they’ve purchased 4 items, they will get a personalized email from Olivia herself answering their style questions (Must buy 4 items to get an email message from Olivia; Must buy 6 items with a grand total of $950.00 to get a personalized video from Olivia answering your VIP Q&A questions).

• Each style advice video from Olivia Palermo, will be sent to each registered customer’s email on September 31st, 2016 so they can send to their friends/associates or share through social media on Facebook, YouTube or Twitter (DISCLAIMER : We will not announce this to registered participants, ahead of time. We want to make sure we have participants throughout this campaign).

Strengths for Shoptiques and Olivia Palermo Partnership• The Shoptiques customer is the OliviaPalermo.com reader/ social media follower.

• Shoptiques.com and Olivia Palermo both have a global fashion following, with a great reuptation and recognition in the fashion industry.

• Shoptiques.com and Olivia Palermo are both considered to be a trusted source for style, and finding the right fashions that suit who you are (fit, color, season, style, personality etc.).

• Shoptiques.com and Olivia Palermo both have the opportunity to plan ahead, and implement this campaign in the future if Fall 2016 is not an option.

Weaknesses for Shoptiques and Olivia Palermo• Budget (How much money is Shoptiques.com willing to spend?)

• Time (Will Olivia’s schedule, handling other projects interfeer with her Shoptiques.com partnership responsibilities?)

• Resources (Videographer, a plane that will get the Shoptiques.com team and Olivia Palermo to Australia and back without a problem etc.).

• Rules & Regulations for various influencer campaigns, when working with local Australian businesses.

Opportunities for Shoptiques and Olivia Palermo• Expand global reach for Shoptiques.com as a company, and Olivia Palermo as a brand and fashion icon.

• Expand sales opportunities by having Olivia Palermo, provide VIP Q&A sessions via email for registers participating in the campaign in exchange for a purchase of 4 items from the Shoptiques.com Australian boutique collection.

• Expand global reach and social media brand awareness, through social media shares from e-mail marketing opportunities (Ex: Sending e-blasts to users about our campaign ahead of time, and also sending them ALL video’s from Olivia Palermo on September 31st, 2016 for them to share via social media and email).

• Gain media exposure about this campaign (Media Placements, e-mail marketing blasts, social media mentions/posts etc.).

Threats for Shoptiques and Olivia Palermo• Similar to weakness: Budget, Time, and Resources could get in the way.

• Online BAD reviews: Olivia Palermo might not want to get involved, potentially due to online criticism from a customer’s point of view regarding Shoptiques.com services – Who could we have as a replacement influencer if Olivia drops out last minute (E.g. Kristina Bazan, Gigi Hadid, Kylie Jenner, Hailey Baldwin, etc.)? What if online users criticize Olivia’s style advice? Where can we include a confidentiality clause in this campaign for outside participants (E.g. Customers)?

• People may not get involved in the VIP Q&A with Olivia Palermo, so we need to find other creative ideas on how we and our Australian boutiques can profit from this campaign (A campaign that we are already investing money in, especially with a budget to pay Olivia Palermo).

What would be the final outcome?Through the Shoptiques.com and Olivia Palermo influencer marketing campaign, We will generate a global reach, in terms of brand awareness to garner new customers, press opportunities, and possibly new partnerships with global boutiques.

This reach will expand revenue opportunities that include customer sales, advertising, and various sponsorships/brand partners interested in working with Shoptiques.com long-term.