Running a Successful Transit Campaign

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Running a Successful Transit Campaign Neha Bhatt Deputy Policy Director Center for Transportation Excellence Webinar Series February 21 st , 2012

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Running a Successful Transit Campaign. Neha Bhatt Deputy Policy Director . Center for Transportation Excellence Webinar Series February 21 st , 2012. Campaigns are expensive. They must have a clear focus. Specific goal Time-limited Victory is clear. SMART campaign goal. S pecific. - PowerPoint PPT Presentation

Transcript of Running a Successful Transit Campaign

Running a Successful Transit Campaign

Neha BhattDeputy Policy Director

Center for Transportation Excellence Webinar SeriesFebruary 21st, 2012

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Campaigns are expensive. They must have a clear focus.

Specific goalTime-limitedVictory is clear

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SMARTcampaign goal

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Specific

Measurable

Achievable

Realistic

Time-bound

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Not SMART:Create support for

transit in Springfield County.

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SMART:Pass a ballot measure by

December 2012 in Springfield County to increase the sales tax by $0.01 to generate $25 million

per year for transit.

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A tax levy of 6 cents per $100 of

assessed property value Proposal to

increase sales and use tax by 0.4% (to a total of 1%) to be

used for transit

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Campaign Plan

Targets• Primary• Secondary

Strategies

Tactics

Activities

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Timeline and Responsibilities

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Campaign budget

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Key Questions to Consider

1. What is your SMART goal?2. Who are your targets?3. Who will do the work to win and when?

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Symptoms of campaigns lacking discipline

• Multiple or confusing public messages• Suboptimal field operation• Over budget• Under staffed• Invisible• Unsuccessful• Not nimble

Neha BhattDeputy Policy Director

[email protected](202) 251-9584

Twitter: @nehasbhatt