Blogweet- The Fappy Store #FriendsWithBenefitsDay Influencer Campaign
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#FriendsWithBenefitsDay- 30 th July,2015
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Transcript of Blogweet- The Fappy Store #FriendsWithBenefitsDay Influencer Campaign
#FriendsWithBenefitsDay- 30th July,2015
OBJECTIVE• The Fappy Store is a one-stop shop to buy quirky stuff like phone covers,
pendrives, souvenirs etc online.
• To create awareness around the arrival of the brand in order to cater to the appetite of cool and quirky stuff amongst the TG.
• The secondary motive was generating sales from their ecommerce portal than marketplace and consumer base for the brand.
CAMPAIGN SUMMARYIdea
Coining a new day called “Friends With Benefits Day” around Friendship week.
Execution We had a contest run via the @thefappystore on Twitter where users were asked questions around the concept of “Friends With Benefits”.
Also, the special Friends with Benefits Collection was promoted using the hashtag #FriendsWithBenefitsDay. Winners were gratified with the newly launched merchandise.
RESULTS#FriendsWithBenefitsDay was a huge hit amongst youth and brands, with the hashtag trending for several hours. We succeeded in making 30th July a virtual “Friends With Benefits Day”
Campaign Summary Statistics
No. of tweets 7,646
Total Impressions 39.5 MillionContributors 1,493
CONTRIBUTION BY OTHER BRANDS
CONTRIBUTION BY OTHER BRANDS
CONTRIBUTION BY OTHER BRANDS
India Today made a video on friends with benefits day
CONTRIBUTION BY OTHER BRANDS
Thank you!
