Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?
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1 SUCCESSFUL INFLUENCER MARKETING, CATHARINA FISCHER, eTravel World, 10.03. 2016
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Transcript of Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?
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SUCCESSFUL INFLUENCER MARKETING, CATHARINA FISCHER, eTravel World, 10.03. 2016
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CATHARINA FISCHER Since June 2015: Consultant & Partner for Tourismuszukunft Over 8 years' in tourism and more than 5 years’ experience in social media marketing, gained as Head of Social Media at the German National Tourist Board
Other workstations: DERTOUR, FTI, Fraport, Contact: E: [email protected] T: www.twitter.com/catha_fischer L: http://de.linkedin.com/in/catharinafischer #influencermarketing #bloggerrelations #video #contentmarketing #socialanalytics #crowdfunding
WHAT IS INFLUENCE?
The capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviour, opinions, etc., of others.
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WHAT IS INFLUENCER MARKETING?
Partnering with individuals who have significant audience and influence with a particular consumer segment.
WHO IS INFLUENTIAL?
MISCONCEPTION OF INFLUENCE
Big numbers = big influence. Right?
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THINK DIFFERENT
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What is important to consider when it comes to Influencer Marketing?
Set goals (KPIs), measure and adjust them
Think long-term and along the customer journey
Think in campaigns and stories
Know your tools.
Online Marketing
(1) Website
(2) SEO
(3) SEA
(4) SMM
(5) Email
(6) Mobile
(7) Display
(8) Affiliate
Influencer Marketing
(1) Content (2)
Reach
(3) Target group
(4) Trust (5)
SMM
(6) SEO
(7) Mobile
(8) Niches
Stop doing marketing at people and start doing marketing with people.
Jay Baer
Be authentic.
Contact: E: [email protected] T: www.twitter.com/catha_fischer L: http://de.linkedin.com/in/catharinafischer
