#YaadAya- July 29, 2015

OBJECTIVE• To generate brand awareness with the help of hashtags #YaadAya and

#KeepPepperTapping

CAMPAIGN SUMMARYIDEA• Friendship day is about celebrating the bond. So why not bring back the memories we made in our

childhood?• To engage people by making them nostalgic by bringing back the memories of 90s with #YaadAya • We aimed at recalling the things we all did in 90s and celebrate the nostalgia that still follows.

EXECUTION• @Peppertap hosted a contest on Twitter using #tag- #YaadAya and #KeepPepperTapping which trended

in top trends in India. The campaign created a big buzz for the brand on various social media platforms.

• The campaign saw many influencers talking about the brand, trying the app and participating in the contest.

Campaign Summary Statistics

No. of tweets 8283

Total Impressions 16,89,195Total Reach 4,60,000+Contributors 619

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Thank You!