Geoff McDonald @Ideas Architect #ideaslunch

How to Attract Your Ideal Clients More Easily

Introductions

Follow the conversation on Twitter: #ideaslunch

Logistics

Recording + Slides PDF : facebook.com/ideaslunch

Part 1

How’s Business?

Geoff McDonald @Ideas Architect #ideaslunch

Geoff McDonald • Ideas Architect

Geoff McDonald @Ideas Architect #ideaslunch

Who is your Ideal Client?

How often are you working with your Ideal Client?

Geoff McDonald @Ideas Architect #ideaslunch

0 = Never

10 = Always

Geoff McDonald • Ideas Architect

Geoff McDonald @Ideas Architect #ideaslunch

What do you do to source new work?

How hard are you working just to get work?

Geoff McDonald @Ideas Architect #ideaslunch

10 = Easy0 = Hard

Chasing or Attracting?

Do you spend more time chasing work or attracting it?

Part 2

What Are You Known For?

#ideaslunch This is the key to attracting your ideal clients

IdealClient

Getting Clients

NEVER

ALWAYS

ATTRACTCHASE

IdealClient

Getting Clients

NEVER

ALWAYS

Job/Hobby

ATTRACTCHASE

IdealClient

Getting Clients

NEVER

ALWAYS

Job/HobbyJASPer

ATTRACTCHASE

IdealClient

Getting Clients

NEVER

ALWAYS

Job/HobbyJASPer

Brand

ATTRACTCHASE

Supermarkets are highly competitive, price sensitive markets

IdealClient

Getting Clients

NEVER

ALWAYS

Job/Hobby

Idea

JASPer

Brand

ATTRACTCHASE

Job/Hobby

Idea

JASPer

Brand

What are you building?

Part 3

What’s Your BIG Idea?

#ideaslunch Attract your ideal clients with your BIG idea

Geoff McDonald @Ideas Architect #ideaslunch

Seth Godin

Geoff McDonald @Ideas Architect #ideaslunch

Dyson

Geoff McDonald @Ideas Architect #ideaslunch

Edward de Bono

Andrew + Sue O’Brien www.CoupleOnTheRun.com

Thing

Concept

Achievement

Process

What’s your BIG Idea?

Geoff McDonald @Ideas Architect #ideaslunch

Geoff McDonald • Ideas Architect

Gihan Perera Webinar Smarts www.GihanPerera.com

An idea only makes a difference when someone uses it to make a difference.

#ideaslunch You don’t find compelling ideas, you create them.

Find me a BIG idea

Declaring your future is more powerful than analysing it

Destiny or Declaration?

#ideaslunch Manifestos are created to cause change

ManifestoA Public Declaration of Your Intent

Geoff McDonald @Ideas Architect #ideaslunch

The Ten Commandments

YOUR Ten Commandments define your expertise

YOUR Ten Commandments

#ideaslunch Positioning Shortcut: Write the rules!

ManifestoWrite the Rules of Your Big Idea

#ideaslunch What game are you playing?

The Manifesto Two Step

Context

#ideaslunch What are the rules of YOUR game?

The Manifesto Two Step

Context Rules!

Helen Macdonald www.OptimismZone.com

Geoff McDonald www.ManifestoProject.com.au

The Manifesto Manifesto1.    Manifestos are primal2.    Manifestos terminate the past3.    Manifestos create new worlds4.    Manifestos trigger communities5.    Manifestos define us6.    Manifestos antagonise others7.    Manifestos inspire being8.    Manifestos provoke action9.    Manifestos command presence

Part 4

What’s Your Next Step?

#ideaslunch Without action, change happens to you

Known?

BIG Idea?

Who?

How?

Clients Attract

5 x 60 minute Sessions + Email Support for 30 Days

1:1 Create Your BIG Idea

Melbourne 21 July 8am - 10:30am Coupon: IdeasLunch

Context Rules!

Workshop : Create Your BIG Idea

July 28 12:30-1:30pm Register: Facebook.com/IdeasLunch

Webinar : Create Your BIG IdeaContext Rules

!

www.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au

Facebook.com/IdeasLunch