How To attract Clients For your Own Business

How to do the marketing to attract more clients for a business.

Kardan University

Table Of Content

My Profile

What Is Marketing

Who Is Customer

Tips On How to attract and keep customers for a business.

References

My Profile

Name: Ahmad Sameer Nawab

Department: BCE

Semester: 4th

Subject: Engineering Economy

Assignment Type: Research

Recommended By: Ali Mahir

Date: 1/9/2014

Marketing

The management process through which goods and services move from concept to the customer.

It includes the coordination of four elements called the 4 P's of marketing:

(1) identification, selection and development of a product,

(2) determination of its price,

(3) selection of a distribution channel to reach the customer's place.

(4) development and implementation of a promotional strategy.

Customer

A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration.

Customers are generally categorized into two types:

An intermediate customer or trade customer (more informally: "the trade") who is a dealer that purchases goods for re-sale.

An ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.

Customer

 In the world of customer service customers are categorized more often into two classes:

An external customer of an organization is a customer who is not directly connected to that organization.

An internal customer is a customer who is directly connected to an organization.

Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators.

• How To Attract Customers

1-Understand what you do

What makes your business special? What is unique, different, important? Be able to clearly answer the question, "Why should I choose to turn my money over to your business when there are so many other choices." Remember that business is all about serving others. They are the only ones who will put money in your bank account. The more a business is about serving others and the less it is about you and your needs the better it will work.

2-Understand your customer

Customers are the focal point of your business. Who are they? What motivates them? Are they rich or poor? Educated or not? Where are they? Create a mental image of a customer you would like to serve and use this image when you are creating marketing campaigns. Make sure that you direct your message to this customer and not to some general population. Really try to connect with people.

3- focus and direct your marketing efforts

There are many ways to do this. Depending on who your customer is, some methods will work better than others.

Once you understand who your customer is you will better be able to identify where he is to be found.

The better you can focus and direct your marketing efforts to those people most likely to actually pay for what you do the better it will work. Some different media that may be useful to you: Direct Mail

Newspaper and Magazine

Yellow Pages

Signs and Billboards

Website

Pay Per Click

Vehicle Wrap

3- focus and direct your marketing efforts

4-Social Networks And Blogs

• Facebook• Twitter• YouTube• Daily motion• LinkedIn

5-acquiring customers by referral

Once you have a few customers that like what you have to offer, enlist them to help you.

Most happy customers will gladly tell others about you, but most of the time they will not think about it unless you give them a reason or incentive.

Give Them Rewards For each referral.

Praise or otherwise recognize their help.

Provide incentives for them to continue referring others.

6-Do not forget about your customers

6-Do not forget about your customers

Keep your customers. A customer is like a prized possession. Do not forget about your customers. Everyone loves attention and has a need to know that others care about them. There are many ways to keep in touch with your customers. Mail A Newsletter.

Fax A Brochure

Use email to communicate

Use the telephone

Remember their birthday

Send them holiday cards (especially offbeat holidays like Thanksgiving)

7-Do Proper Follow-Ups

8-Offer a guarantee

A concern many people have when changing suppliers is the risk associated with the change. They may not be completely satisfied with their existing supplier but the risk of choosing a supplier who may be worse can prevent them from changing. Eliminate this concern and offer a guarantee.

9-Brand your content

Resources

The Information Has Been Adapted From the following Websites.

Business Dictionary.com

Subinfocanada.about.com

Evergage.com

Skylinetradeshowtips.com

Blog.quicktapsurvey.com

Gorantransport.se

Wikipedia.com

Wikihow.com