How Data Center Cleaning Companies Attract More Clients (SlideShare)

How Data Center Cleaning Companies Attract More Clients

How data center cleaning companies utilize buyer personas, educational content, and a strong online presence to attract data center clients

Courtesy of SP Home Run Inc.

Data centers are selective of vendors they work with

Courtesy of http://www.SPHomeRun.com

Attracting a data center to your company is the easiest

way to secure a contract

Attracting Data Centers Focus content on buyer personas Use educational content Maintain online presence

Buyer Personas:fictional representations

of ideal clients

Developing Buyer Personas Extensive research Interviews with current, previous,

and ideal clients Educated speculation

Buyer persona research searches for similarities in data

Use these similarities to develop relevant content

Educational Content For each stage of sales funnel Focus on problems Importance of maintaining facility Include relevant client reviews

Online Presence Builds authority Builds trust Increases organic search

Developing Online Presence Blogging Paid search Sponsored social media

Does your company use buyer personas, educational content, or a sharp media presence to attract data

centers? Courtesy of

http://www.SPHomeRun.com

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Attracting Data Center Clients: Step by Step

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