Post on 20-Jan-2015
description
Growing your Brand
a personal story by Kevin Griggs
The winter of my discontent…
What to do…
Panic!Panic!
Develop a plan…?plan…?
Go skiingskiing in Aspen.
Applications and Interviews
Scary … but in a FUN way.
72 applicants
7 weeks
9 real candidates
13 people interviewed including the CIO and CTO
Comment after on-boarding: “No real competition...”
…priceless.
So… So…
what’s thewhat’s the
REALREAL purpose purpose
of the of the Resume.Resume.
You are not interviewinginterviewing……
you are sellingselling..
Developing
your
BRAND
=
forming
your
TRIBE
HelloHello……
… … R U there?R U there?
Required
READING…
• Rites of Passage, Guide to Executive Job-Changing – Lucht
• Top Notch Executive Resumes –Hansen
• Tribes - Godin
Stuff that works for me…
1
2
3
4
5
Be Memorable. Skills get the interview…uniqueness gets the job.
Develop on-line Presence. You don’t really exist… unless you exist online.
Network like your life depends on it. Because it really does.
Develop great Tools. Resume… social media…references must all be A++
Learn to Interview well. Really well.
6 Be Likeable. Every candidate - without exception - who is hired… is liked