Building a FUN enterprise

Solve workplace problems with gami!cation.

Keith Ng Co-Founder and CEO

Damon Widjaja Co-Founder and CEO

Brenda Nicole Tan Co-Founder and CMO

Jesslyn Teo Co-Founder and CDO

That’s me!

The use of game elements and game design techniques in non-

game contexts.

Gami!cation is …

Levels Unlockable content Challenges

Game Elements Virtual items Points Leaderboards

FUN = Problem solving, collecting,

teamwork, surprise, exploring, recognition, winning and more …

Can gami!cation help me?

Do you have a clear problem to solve? 1.

Can your problem be addressed by

motivation? 2.

Intrinsic motivation: “I do it because I want to.”

Extrinsic motivation: “I do it because I’ll receive

a reward.”

Cool, so what can I gamify in my

enterprise?

Online collaboration

Education

Productivity

Innovation

Health & Wellness

The 5D steps to gami!cation

e!ne your problem D

etermine your goal Decide your target behavior(s)

escribe your players

esign your strategy

D

D

D

1.

2.

3.

4.

5.

De!ne your problem. 1.

Determine your business goal. 2.

Decide your target behavior(s). 3.

Target Behavior

Sub-behavior

Sub-behavior

Choose metrics to measure these

behaviors.

Describe your players. 4.

What motivates them?

Bartle’s Player Types

Got your data? Design a strategy. 5.

Language quality control is a tedious, mind-numbing

process. No one wants to do it.

Problem

Spot and correct language errors in all Windows 7

versions quickly & ef!ciently.

Goal

Employees to browse copy samples and spot errors.

Target Behavior

Young adults to middle-aged. Middle to high income. Technology-savvy. Innovative. Competitive. Pro-active. Active in philanthropy.

Players

The Language Quality Game

Strategy

The Language Quality Game

Employees competed with employees from other Microsoft of!ces in the no. of bugs found.

>4,000 employees

>500,000

dialogs boxes viewed

>7,000 errors !xed

Dif!cult for programmers to !nd help on code-related problems.

Problem

Make it easy for programmers to receive answers to their coding

questions/problems.

Goal

Answer code-related questions from other members.

Target Behavior

Mostly male. College students to 35-years old. Located all over the world. Extremely tech-savvy. Enjoys programming. Values accuracy and adheres to best standards. Players

A reward system that is re"ective of what its members

!nd meaningful.

Reputation scores determined by validation from other members.

Easy to identify who has expertise in what.

>2 million registered users

~5,000

new questions daily

>10,000 new answers daily

Gami!cation has its ugly side too!

The game should not distract from the job.

KTHXBAI!

People will cheat.

FAIL

Increase the productivity of housekeepers in their hotels.

Leaderboard to track all workers’ performances.

“The Electronic Whip”

“Playbor”

Gami!cation with

>30 countries worldwide

ALL front-line staff involved

Instantaneous feedback.

Learning made social.

>8,000 registered users

~210,000

overall completed challenges

>35,000

badges unlocked

Dude, I have a problem.

What is it, man?

It’s very crucial. I need your help!

Ok, chill. What’s the problem?

I have to do Mission Digi! And I forgot my password!

1 a.m. local time, on a weekend:

Staff calling from overseas. Project head in Singapore.

Download & play now! Available for iOS and

Android.

Thank you! Keep in touch.

@brendalogy