Gamification - Techniques and its applications to enterprises

95
Gamication Techniques and its applications to enterprises.

description

Slides for my workshop on Enterprise Gamification at Gamification World Asia Pacific 2012.

Transcript of Gamification - Techniques and its applications to enterprises

Page 1: Gamification - Techniques and its applications to enterprises

Gami!cation Techniques and its applications to enterprises.

Page 2: Gamification - Techniques and its applications to enterprises

Keith Ng Co-Founder and CEO a.k.a “Hustle Ninja”

Page 3: Gamification - Techniques and its applications to enterprises

Co-Founder and CMO a.k.a “All-in-one Ninja”

Brenda Nicole Tan

Page 4: Gamification - Techniques and its applications to enterprises
Page 5: Gamification - Techniques and its applications to enterprises
Page 6: Gamification - Techniques and its applications to enterprises
Page 7: Gamification - Techniques and its applications to enterprises

Let’s talk gami!cation.

Page 8: Gamification - Techniques and its applications to enterprises

Bartle’s Player Types

Page 9: Gamification - Techniques and its applications to enterprises

The use of game elements and

game design techniques in non-game contexts.

Gami!cation is …

Page 10: Gamification - Techniques and its applications to enterprises

Serious gaming Social gaming Farmville

Gami!cation is NOT …

Points and badges Edugaming Advert gaming

Page 11: Gamification - Techniques and its applications to enterprises

It is a strategy.

Page 12: Gamification - Techniques and its applications to enterprises

Games are powerful. They can be addictive and have a

strong pull factor.

Page 13: Gamification - Techniques and its applications to enterprises

What is the average age of

a gamer?

Closest answer = 20 points 2nd closest answer = 10 points

Page 14: Gamification - Techniques and its applications to enterprises

It’s natural to play. We’ve been playing since young, and

play is for everyone.

Page 15: Gamification - Techniques and its applications to enterprises

Does your enterprise need

gami!cation?

Page 16: Gamification - Techniques and its applications to enterprises

Make a list of areas in an enterprise

where gami!cation can be applied.

Page 17: Gamification - Techniques and its applications to enterprises

Online collaboration

Page 18: Gamification - Techniques and its applications to enterprises

Productivity

Page 19: Gamification - Techniques and its applications to enterprises

Ef!ciency

Page 20: Gamification - Techniques and its applications to enterprises

Innovation

Page 21: Gamification - Techniques and its applications to enterprises

Health & Wellness

Page 22: Gamification - Techniques and its applications to enterprises

Do you have a clear

problem to solve? 1.

Page 23: Gamification - Techniques and its applications to enterprises

Can your problem be addressed by

motivation? 2.

Page 24: Gamification - Techniques and its applications to enterprises

Intrinsic motivation: “I do it because I want to.”

Page 25: Gamification - Techniques and its applications to enterprises

Extrinsic motivation: “I do it because I’ll receive

a reward.”

Page 26: Gamification - Techniques and its applications to enterprises

Is your answer to both questions

YES? Then, gami!cation’s

right for you!

Page 27: Gamification - Techniques and its applications to enterprises

The essential steps of

gami!cation

Page 28: Gamification - Techniques and its applications to enterprises

De!ne your problem 1.

Determine your goal 2.

Identify your target behavior(s) 3.

Pro!le your players 4.

Design your strategy 5.

Page 29: Gamification - Techniques and its applications to enterprises

De!ne your

problem. 1.

Page 30: Gamification - Techniques and its applications to enterprises

Determine your

business goal. 2.

Page 31: Gamification - Techniques and its applications to enterprises

Identify your target behavior(s).

3.

Page 32: Gamification - Techniques and its applications to enterprises

Target Behavior

Sub-behavior

Sub-behavior

Page 33: Gamification - Techniques and its applications to enterprises

De!ne metrics to measure these

behaviors.

Page 34: Gamification - Techniques and its applications to enterprises

Pro!le your

players. 4.

Page 35: Gamification - Techniques and its applications to enterprises

Know what motivates them.

Page 36: Gamification - Techniques and its applications to enterprises

Bartle’s Player Types

Page 37: Gamification - Techniques and its applications to enterprises

Which player type do most people !t in?

Correct answer = 20 points

Page 38: Gamification - Techniques and its applications to enterprises

Got your data? Design a strategy. 5.

Page 39: Gamification - Techniques and its applications to enterprises

The

GAMETISE Framework

Page 40: Gamification - Techniques and its applications to enterprises

G A M E T I S E

Key Elements Key Goals

Generous Rewards Appeal Maintainability Easy to Start

Togetherness Intrinsic Motivation Social Actions Engagement

Page 41: Gamification - Techniques and its applications to enterprises

Key Elements

Page 42: Gamification - Techniques and its applications to enterprises

Generous Rewards

G

Page 43: Gamification - Techniques and its applications to enterprises

Tangible Rewards

Discounts, vouchers, physical gifts, trophies,

money, workplace bene!ts (eg. additional day off)

G

Page 44: Gamification - Techniques and its applications to enterprises

Intangible Rewards

Status (social recognition, rank), exclusive content,

power-up, sense of belonging, virtual points,

virtual items, badges

G

Page 45: Gamification - Techniques and its applications to enterprises

Overjusti!cation Effect

You stop doing it because you want to, but because

the reward is there.

G

Page 46: Gamification - Techniques and its applications to enterprises

Appeal

A

Page 47: Gamification - Techniques and its applications to enterprises

What makes things fun?

Page 48: Gamification - Techniques and its applications to enterprises

FUN = Problem solving, collecting,

teamwork, surprise, exploring, recognition,

winning

A

Page 49: Gamification - Techniques and its applications to enterprises

Maintainable

M

Page 50: Gamification - Techniques and its applications to enterprises

M

Hedonic Threadmill =

Rewards are so “expected” you have to keep giving

bigger and better rewards to keep them excited

Page 51: Gamification - Techniques and its applications to enterprises

Easy to Start

E

Page 52: Gamification - Techniques and its applications to enterprises

Key Goals

Page 53: Gamification - Techniques and its applications to enterprises

Togetherness

T

Page 54: Gamification - Techniques and its applications to enterprises

Intrinsic Motivation

I

Page 55: Gamification - Techniques and its applications to enterprises

Currently, it’s extrinsic motivation that drive

people in a typical workplace.

I

Page 56: Gamification - Techniques and its applications to enterprises

I

Ideally, people should love doing something for its

own sake.

Page 57: Gamification - Techniques and its applications to enterprises

I

Intrinsic motivation?

Competence Autonomy

Relatedness

Page 58: Gamification - Techniques and its applications to enterprises

Social Actions

S

Page 59: Gamification - Techniques and its applications to enterprises

Engagement

E

Page 60: Gamification - Techniques and its applications to enterprises

But …

be careful!

Page 61: Gamification - Techniques and its applications to enterprises

The game should not distract from the job.

Page 62: Gamification - Techniques and its applications to enterprises
Page 63: Gamification - Techniques and its applications to enterprises

People will cheat.

Page 64: Gamification - Techniques and its applications to enterprises

Gami!cation in

Action

Page 65: Gamification - Techniques and its applications to enterprises

PASS

Page 66: Gamification - Techniques and its applications to enterprises

Dif!cult for programmers to !nd help on code-related problems.

Problem

Page 67: Gamification - Techniques and its applications to enterprises

Q&A site for programmers to ask code-speci!c questions and

receive answers from members.

Goal

Page 68: Gamification - Techniques and its applications to enterprises

Answer code-related questions from other members.

Target Behavior

Page 69: Gamification - Techniques and its applications to enterprises

A reward system that is re"ective of what its members

!nd meaningful.

Page 70: Gamification - Techniques and its applications to enterprises

Reputation scores determined by validation from other members.

Page 71: Gamification - Techniques and its applications to enterprises

Easy to identify who has expertise in what.

Page 72: Gamification - Techniques and its applications to enterprises

>2 million registered users

~5000 new questions daily

>10000 new answers daily

Page 73: Gamification - Techniques and its applications to enterprises

PASS

Page 74: Gamification - Techniques and its applications to enterprises

Language quality control is a long, tiring, mind-numbing

process.

Problem

Page 75: Gamification - Techniques and its applications to enterprises

Spot and correct language errors in all Windows 7

versions quickly & ef!ciently.

Goal

Page 76: Gamification - Techniques and its applications to enterprises

Employees to browse copy samples and spot errors.

Target Behavior

Page 77: Gamification - Techniques and its applications to enterprises

The Language Quality Game

Page 78: Gamification - Techniques and its applications to enterprises

The Language Quality Game

Page 79: Gamification - Techniques and its applications to enterprises

Employees competed with employees from other Microsoft of!ces in the no. of bugs found.

Page 80: Gamification - Techniques and its applications to enterprises

>4000 employees

>0.5 million dialogs boxes viewed

>7000 errors !xed

Page 81: Gamification - Techniques and its applications to enterprises

FAIL

Page 82: Gamification - Techniques and its applications to enterprises

Increase the productivity of housekeepers in their hotels.

Page 83: Gamification - Techniques and its applications to enterprises

Leaderboard to track all workers’ performances.

Page 84: Gamification - Techniques and its applications to enterprises

“The Electronic Whip”

Page 85: Gamification - Techniques and its applications to enterprises

PASS

Page 86: Gamification - Techniques and its applications to enterprises

ACE Entrepreneurship Week 2012

9-10 November 2012

Page 87: Gamification - Techniques and its applications to enterprises

Dif!cult to channel traf!c to sponsoring merchants.

Problem

Page 88: Gamification - Techniques and its applications to enterprises

Encourage AEW 2012 participants to patronize

sponsoring merchants.

Goal

Page 89: Gamification - Techniques and its applications to enterprises

Scan the QR codes of participating merchants.

Target Behavior

Page 90: Gamification - Techniques and its applications to enterprises

Do challenges at merchants outlets.

Target Behavior

Page 91: Gamification - Techniques and its applications to enterprises
Page 92: Gamification - Techniques and its applications to enterprises

Now, it’s

your turn!

Page 93: Gamification - Techniques and its applications to enterprises

De!ne your problem 1.

Determine your goal 2.

Identify your target behavior(s) 3.

Pro!le your players 4.

Design your strategy 5.

Page 94: Gamification - Techniques and its applications to enterprises

E-COMMERCE HELPDESK

CUSTOMER SERVICE

PRODUCTIVITY

LEARNING!

INNOVATION!

Page 95: Gamification - Techniques and its applications to enterprises

Keep In Touch! J

Keith Ng @keizng

Brenda @brendalogy