Why gamification in recruitment - Gamification in HR - Manu Melwin Joy
Gamification: Techniques and its Applications to enterprises
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Building a FUN enterprise Solve workplace problems with gamication.
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Gamification for Enterprise - Does playing get along with working? Can we really have fun while working? The answer is all yes, and the results can be tremendous if gamification is applied correctly.
Transcript of Gamification: Techniques and its Applications to enterprises
Building a FUN enterprise
Solve workplace problems with gami!cation.
Keith Ng Co-Founder and CEO
Damon Widjaja Co-Founder and CEO
Brenda Nicole Tan Co-Founder and CMO
Jesslyn Teo Co-Founder and CDO
That’s me!
The use of game elements and game design techniques in non-
game contexts.
Gami!cation is …
Levels Unlockable content Challenges
Game Elements Virtual items Points Leaderboards
FUN = Problem solving, collecting,
teamwork, surprise, exploring, recognition, winning and more …
Can gami!cation help me?
Do you have a clear problem to solve? 1.
Can your problem be addressed by
motivation? 2.
Intrinsic motivation: “I do it because I want to.”
Extrinsic motivation: “I do it because I’ll receive
a reward.”
Cool, so what can I gamify in my
enterprise?
Online collaboration
Education
Productivity
Innovation
Health & Wellness
The 5D steps to gami!cation
e!ne your problem D
etermine your goal Decide your target behavior(s)
escribe your players
esign your strategy
D
D
D
1.
2.
3.
4.
5.
De!ne your problem. 1.
Determine your business goal. 2.
Decide your target behavior(s). 3.
Target Behavior
Sub-behavior
Sub-behavior
Choose metrics to measure these
behaviors.
Describe your players. 4.
What motivates them?
Bartle’s Player Types
Got your data? Design a strategy. 5.
Language quality control is a tedious, mind-numbing
process. No one wants to do it.
Problem
Spot and correct language errors in all Windows 7
versions quickly & ef!ciently.
Goal
Employees to browse copy samples and spot errors.
Target Behavior
Young adults to middle-aged. Middle to high income. Technology-savvy. Innovative. Competitive. Pro-active. Active in philanthropy.
Players
The Language Quality Game
Strategy
The Language Quality Game
Employees competed with employees from other Microsoft of!ces in the no. of bugs found.
>4,000 employees
>500,000
dialogs boxes viewed
>7,000 errors !xed
Dif!cult for programmers to !nd help on code-related problems.
Problem
Make it easy for programmers to receive answers to their coding
questions/problems.
Goal
Answer code-related questions from other members.
Target Behavior
Mostly male. College students to 35-years old. Located all over the world. Extremely tech-savvy. Enjoys programming. Values accuracy and adheres to best standards. Players
A reward system that is re"ective of what its members
!nd meaningful.
Reputation scores determined by validation from other members.
Easy to identify who has expertise in what.
>2 million registered users
~5,000
new questions daily
>10,000 new answers daily
Gami!cation has its ugly side too!
The game should not distract from the job.
KTHXBAI!
People will cheat.
FAIL
Increase the productivity of housekeepers in their hotels.
Leaderboard to track all workers’ performances.
“The Electronic Whip”
“Playbor”
Gami!cation with
>30 countries worldwide
ALL front-line staff involved
Instantaneous feedback.
Learning made social.
>8,000 registered users
~210,000
overall completed challenges
>35,000
badges unlocked
Dude, I have a problem.
What is it, man?
It’s very crucial. I need your help!
Ok, chill. What’s the problem?
I have to do Mission Digi! And I forgot my password!
1 a.m. local time, on a weekend:
Staff calling from overseas. Project head in Singapore.
Download & play now! Available for iOS and
Android.
Thank you! Keep in touch.
@brendalogy
