Gamification: Techniques and its applications to enterprises by @brendalogy,and @keizng
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Gamication Techniques and its applications to enterprises. !"#$%&#$"'(")*+$
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Transcript of Gamification: Techniques and its applications to enterprises by @brendalogy,and @keizng
Gami!cation Techniques and its applications to enterprises.
!"#$%&#$"'(")*+$,
Keith Ng Co-Founder and CEO a.k.a “Hustle Ninja” @keizng
Co-Founder and CMO a.k.a “All-in-one Ninja” @brendalogy
Brenda Nicole Tan
Let’s talk gami!cation.
Bartle’s Player Types
The use of game elements and game design techniques in non-
game contexts.
Gami!cation is …
Serious gaming Social gaming Farmville
Gami!cation is NOT … Points and badges Edugaming Advert gaming
It is a strategy.
Games are powerful. They can be addictive and have a
strong pull factor.
What is the average age of
a gamer?
Closest answer = 20 points 2nd closest answer = 10 points
It’s natural to play. We’ve been playing since young, and
play is for everyone.
Does your enterprise need
gami!cation?
Make a list of problems in your
enterprise
Online collaboration
Productivity
Ef!ciency
Innovation
Health & Wellness
Do you have a clear problem to solve? 1.
Can your problem be addressed by
motivation? 2.
Intrinsic motivation: “I do it because I want to.”
Extrinsic motivation: “I do it because I’ll receive
a reward.”
Is your answer to both questions
YES? Then, gami!cation’s
right for you!
The essential steps of gami!cation
De!ne your problem 1.
Determine your goal 2.
Identify your target behavior(s) 3.
Pro!le your players 4.
Design your strategy 5.
De!ne your problem. 1.
Determine your business goal. 2.
Identify your target behavior(s). 3.
Target Behavior
Sub-behavior
Sub-behavior
De!ne metrics to measure these
behaviors.
Pro!le your players. 4.
Know what motivates them.
Bartle’s Player Types
Which player type do most people !t in?
Correct answer = 20 points
AExample
Company A with >300 employees around the world.
High turnover rate of
employees.
De!ne your problem. 1.
Determine your business goal. 2.
Foster a sense of
belonging.
Interact more with their team-
mates.
Do challenges together
Know more about one another.
Identify your target behavior(s). 3.
The Happiness Index.
I generally feel close to my team mates.
On a scale of 1 – 10 …
I hang out with my team mates outside work.
On a scale of 1 – 10 …
When I think of my team, I feel
happy.
On a scale of 1 – 10 …
Pro!le your players. 4.
1. 25-35 years old 2. Tech savvy 3. Youthful, energetic 4. Active on social media 5. Located around the world
Bartle’s Player Types
Got your data? Design a strategy. 5.
The GAMETISE
Framework
G A M E T I S E
Key Elements Key Goals
Generous Rewards Appeal Maintainability Easy to Start
Togetherness Intrinsic Motivation Social Actions Engagement
Key Elements
Generous Rewards
G
Tangible Rewards
Discounts, vouchers, physical gifts, trophies,
money, workplace bene!ts (eg. additional day off)
G
Intangible Rewards
Status (social recognition, rank), exclusive content,
power-up, sense of belonging, virtual points,
virtual items, badges
G
Overjusti!cation Effect
You stop doing it because you want to, but because
the reward is there.
G
Appeal
A
What makes things fun?
A
FUN = Problem solving, collecting,
teamwork, surprise, exploring, recognition,
winning
A
Maintainable
M
M
Hedonic Threadmill =
Rewards are so “expected” you have to keep giving
bigger and better rewards to keep them excited
Easy to Start
E
Key Goals
Togetherness
T
Intrinsic Motivation
I
Currently, it’s extrinsic motivation that drive
people in a typical workplace.
I
I
Ideally, people should love doing something for its
own sake.
I
Intrinsic motivation?
Competence Autonomy
Relatedness
Social Actions
S
Engagement
E
But … be careful!
The game should not distract from the job.
People will cheat.
Gami!cation in Action
PASS
Dif!cult for programmers to !nd help on code-related problems.
Problem
Q&A site for programmers to ask code-speci!c questions and
receive answers from members.
Goal
Answer code-related questions from other members.
Target Behavior
A reward system that is re"ective of what its members
!nd meaningful.
Reputation scores determined by validation from other members.
Easy to identify who has expertise in what.
>2 million registered users
~5000
new questions daily
>10000 new answers daily
PASS
Language quality control is a long, tiring, mind-numbing
process.
Problem
Spot and correct language errors in all Windows 7
versions quickly & ef!ciently.
Goal
Employees to browse copy samples and spot errors.
Target Behavior
The Language Quality Game
The Language Quality Game
Employees competed with employees from other Microsoft of!ces in the no. of bugs found.
>4000 employees
>0.5 million
dialogs boxes viewed
>7000 errors !xed
FAIL
Increase the productivity of housekeepers in their hotels.
Leaderboard to track all workers’ performances.
“The Electronic Whip”
PASS
ACE Entrepreneurship Week 2012
9-10 November 2012
Dif!cult to channel traf!c to sponsoring merchants.
Problem
Encourage AEW 2012 participants to patronize
sponsoring merchants.
Goal
Scan the QR codes of participating merchants.
Target Behavior
Do challenges at merchants outlets.
Target Behavior
Now, it’s your turn!
De!ne your problem 1.
Determine your goal 2.
Identify your target behavior(s) 3.
Pro!le your players 4.
Design your strategy 5.
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