HeadHunter.ru

Corporate blogging

WhoPavel Orlov

Erasmus student

Russian

2 KHLeuven - AvNet

What – overviewWhy blogging

What is a blog

Possible applications

HeadHunter company

HeadHunter blog – pros & cons

Conclusion

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Why blogging‘New’ technology

Considered informal

Few direct benefits

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Why bloggingUnclear how might be of any use for a

company

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What is a blog

Diary

News medium

Discussion place

Interactive website

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What is a blog

Whatever the author makes it be

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Possible applicationsFeedback

Loyalty

Informal contact

Marketing knowledge

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Possible applications

Communicate with a client

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HeadHunter company

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Profile

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Job-site

$16 million turnover

300 people

Russia, Ukraine, Belarus, Kazakhistan

Internet HR company

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Low client involvement

Vague image

Loyal clients - ?

HeadHunter blog

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HeadHunter blog - pros

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Informal dialogue

Useful source of information

‘Human’ face of a company

HeadHunter blog - cons

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Confusing structure

Thank you for attention

Please ask questions!!!

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