Advanced Corporate Blogging Strategies
24
WHAT’S IN A BLOG? PRACTICAL TIPS FOR YOUR COMPANY BLOG The Content Squad Training Webinar Series February 9, 2012 thecontentsquad.com
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Our webinar series on corporate blogging continues with this presentation: Advanced Blogging Strategies.Tips on how to generate compelling content, increased traffic, and position yourself to increase leads through your website.
Transcript of Advanced Corporate Blogging Strategies
WHAT’S IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG
The Content Squad Training Webinar SeriesFebruary 9, 2012
thecontentsquad.com
QUESTIONS?
@waynebcox
“Advanced Blogging Strategies”
@bryceraley
The Title
The “Lead”
The Length
The Tone
TIPS FROM JOURNALISM
•Who?
•What?
•When?
•Where?
•Why?
•How?
The WHY?
The HOW?
ADVANCED STRATEGY #1
Vary the Content
VARY THE CONTENT
• Adds value to your community
• A look behind the scenes at your business
• Technical content
• Tell a story
• Contests, promotions, give-aways
•News -- what’s your take?!
VARY THE CONTENT
• Adds value to your community
• A look behind the scenes at your business
• Technical content
• Tell a story
• Contests, promotions, give-aways
•News -- what’s your take?!
EDUCATION
ENTERTAINMENT
TIPS FROM JOURNALISM
•Who?
•What?
•When?
•Where?
•Why?
•How?
ADVANCED STRATEGY #2
A Picture is Worth1000 Words
ADVANCED STRATEGY #3
Add Anchor Text Links
ANCHOR TEXT LINKS
•External
•Internal
ADVANCED STRATEGY #4
Well-Placed CTAs
CALL TO ACTION•Link readers to special offers
•Lead them to a Landing Page for conversion
•Remember, blog posts function like an annuity
ADVANCED STRATEGY #5
Guest Blogging
Your Online Community
Guest Blogger’sOnline Community
New AudienceNew Connections
ADVANCED STRATEGY #6
Blog Commenting
BLOG COMMENTING
The online world is reciprocal
WHAT’S IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG
Next Week: Part 3Your questions answered ...
thecontentsquad.com
