Corporate Blogging at HH.ru
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HeadHunter.ru Corporate blogging
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This is a presentation for the course of Web application in business at AvNet building in Leuven.
Transcript of Corporate Blogging at HH.ru
HeadHunter.ru
Corporate blogging
WhoPavel Orlov
Erasmus student
Russian
2 KHLeuven - AvNet
What – overviewWhy blogging
What is a blog
Possible applications
HeadHunter company
HeadHunter blog – pros & cons
Conclusion
3 KHLeuven - AvNet
Why blogging‘New’ technology
Considered informal
Few direct benefits
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Why bloggingUnclear how might be of any use for a
company
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What is a blog
Diary
News medium
Discussion place
Interactive website
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What is a blog
Whatever the author makes it be
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Possible applicationsFeedback
Loyalty
Informal contact
Marketing knowledge
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Possible applications
Communicate with a client
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HeadHunter company
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Profile
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Job-site
$16 million turnover
300 people
Russia, Ukraine, Belarus, Kazakhistan
Internet HR company
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Low client involvement
Vague image
Loyal clients - ?
HeadHunter blog
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HeadHunter blog - pros
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Informal dialogue
Useful source of information
‘Human’ face of a company
HeadHunter blog - cons
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Confusing structure
Thank you for attention
Please ask questions!!!
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