1Micro-blogging

micro-bloggingby Peter Lindsay

myths debunked

uses considered

alternatives explored

questions asked

solutions mused

2Micro-blogging

First let’s dispel a few myths…

Twitter is just one of many ‘micro-blogging’ services / applications

3Micro-blogging

First let’s dispel a few myths…

There are web-based software-as-a-service and download-and-install alternatives

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What can you do with this ‘Micro-blogging’ stuff then…

5Micro-blogging

What can you do with this ‘Micro-blogging’ stuff then…

Join the wider conversation with an open web based service like twitter

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What can we do with this ‘Micro-blogging’ stuff then…

Start an internal conversation with a local system or online service

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Why would you join the wider conversation?

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Why would you join the wider conversation?

– be an expert filter for news, build credibility– market services to customers– interact with customers– market company to potential candidates– recruitment

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Why would you join the wider conversation?

– Twitter is the dominant service

– Should at least control the company brand

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Why would you start an internal conversation?

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Why would you start an internal conversation?

– messages from individuals / teams• can follow those who they are interested

in

– knowledge sharing

– unstructured collaboration

– virtual team building

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Why would you start an internal conversation?

– various hosted or local-install solutions for doing this

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Micro-blogging is not about ‘few to many’ broadcast communications, it’s a conversation

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Would everyone follow a small team of ‘higher-ups’ communicating down?

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For the benefits to be at all realised you’ve got to genuinely start a conversation

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The question is…

… is the organisation ready for that?

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If you’re happy to start an internal conversation then…?

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Check out…

laconi.ca

yammer.com

… or many others

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Evaluate it for…

– authentication– security– reliability– scalability– analytics– groups– interoperability

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… and suitability for purpose; user acceptance ;)

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So are you ready to start a conversation…

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…or are you just looking for a

new way to communicate at people?

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Micro-blogging

myths debunked

uses considered

alternatives explored

questions asked

solutions mused