What have you done on Purpose?€¢What have you done on Purpose? •Working around the 5 global...

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What have you done on Purpose? HR Leaders Lunch 8 May 20155

PwC

Introduction

• Why are we talking about “purpose” in a business environment?

• Studies & Research

• The PwC Purpose

• What did we do at PwC?

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8 May 2015 The Soul of Work - PwC Purpose

PwC

Introduction

When organizations succeed it is because its people know what they do and why they do it. We say such an organization has “purpose.”

You can “feel it” when you enter a place where people are purposeful.

When people know what their job is and how it connects to the mission, they are engaged.

They want to come to work and do their job, because they derive meaning from it.

Source: Lead with Purpose, Giving Your Organization a Reason to Believe in

Itself, John Baldoni, Amacom, 2011

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PwC Studies

Dec. 2011

Aug. 2012 4


2013

Feb. 2015

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Millennials at Work (2011)

Meaningful work & Job content

Values & Purpose

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The Female Millennial (2015)

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Millennials at Work The Female Millennial 2011 2015

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Global Human Capital Trends What is happening in the world around us?

Global social, political and regulatory shifts are changing the focus of business.

Companies need to cultivate an ethos of

• Mission & Purpose • “Conscious Capitalism”

to attract and engage a workforce highly aware of these issues

The boundaries between business and social issues are blurring

as corporate social responsibility

and “conscious capitalism” reshape business and talent markets.

Source: Global Human Capital Trends 2014, Engaging the 21st century workforce, Bersin by Deloitte, Deloitte University Press, 2014

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The Naked Organisation

People now look for meaningful work

Today’s most talented people want to join organisations whose work engages their interests and deserves their passion.

But, it should be more than words …

“Glassdoor” era

- Every corporate decision is immediately publicly exposed and debated.

- An organization’s culture (“The way things work around here”) is increasingly visible for all the world to see.

- An organization’s culture can become a key competitive advantage or its Achilles’ heel

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Global HR Challenges What do business and HR leaders say?

Business leaders are recognizing the need to focus on culture

and dramatically improve employee engagement as they face a

looming crisis in engagement and retention.

Source: Global Human Capital Trends 2015, Leading in the new world of work, Bersin by Deloitte, Deloitte University Press, 2015

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The Power of Purpose A driver for engagement

Organisations that create a culture defined by

Meaningful work

Deep employee engagement

A close job and organizational fit

Strong leadership

are outperforming their peers and will likely beat their competitors in

attracting top talent.

They will:

Attract the best talent Have the lowest voluntary staff turnover rates Be more profitable on the long run

The focus needs to be on driving engagement and passion.

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The PwC Purpose

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PwC Purpose

Build trust in society

and

Solve important problems

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PwC Purpose What does purposeful behaviour look like?

Use purpose in every decision you make

Impacting…

• clients

• colleagues

• Communities

The importance of Storytelling

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PwC HC Strategy Focus area #3: Building Passion & Purpose

Great Working Environment Create a young, dynamic ambiance; multi-functional work places; meaningful work

Work Hard, Play Hard Challenging work, though time for fun & celebration

Recognition & Appreciation Work on recognition.

Ask our employees what matters

HR Intimacy Create and work in smaller “people groups” to avoid “too big company” feeling

Purpose

Embed the Global PwC

Purpose in whatever we

do internally & externally

Building Pride

Employees who act as a

PwC ambassador

Build Passion & Purpose

A highly engaged workforce will positively impact our attraction & retention rates and will drive business results.

KPIs:

• Increase our Employer Branding ranking

• Strive for a People Engagement Index > 80% in our GPS.

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What did we do at PwC?

• Intranet

• What have you done on Purpose?

• Working around the 5 global Megatrends (Global)

• Moments that Matter (NL)

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PwC Purpose Global Intranet

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Five Global Megatrends

• These 5 global Megatrends are reshaping the future of our lives, our societies and our planet

• Young professionals are not only fascinated by these trends, but are anxious to contribute to sustainable initiatives taken (by PwC) in this respect

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Five Global Megatrends

PwC is developing new services in these areas • PwC is marking World Health Day (7 Apr. 2015) by announcing the establishment of

its global food supply and integrity services business to help food companies and governments tackle the world’s food security, safety and quality concerns.

• The world is in beta-campaign

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Moments that Matter PwC NL

• We build culture in crucial moments; moments that really matter; for our people, clients and society

• By gaining insights in the MtM for our three stakeholder groups, we are able to give direction to the right behaviour and truly make an impact

• With this we bring focus and start a movement to develop our desired culture

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Insights in our Moments that Matter bring focus to the process of building our culture

We use ‘Moments that Matter’ to bring focus to certain aspects of our behaviour.

A Moment that Matters is:

When a moment really matters and the behaviour makes a difference.

• generated in moments of interaction with our stakeholders (and with each other). A Moment that Matters is about creating value in interaction;

• and has a disproportional impact on the impact we make, our performance and the value we create for our stakeholders.

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Moments that Matter

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Implementation Roadmap

• Gather outside views on Moments that Matter through stakeholder dialogues & client reviews

• Implementation toolkit and roadmap:

• Storytelling: sharing experiences around the 6 MtM by PwC Reporters and the use of SPARK

• Dialogues: sharing best practices and lessons learned around bringing the MtM in practice (Use of discussion fora, intranet blogposts)

• Embedding the desired behaviours in our processes and systems

Moments that Matter is a movement, we are never

‘finished’ with culture. If we do these 6 MtM’s properly, we move

on with the next, and next, and next..

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Conclusion

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What have you done on Purpose?€¢What have you done on Purpose? •Working around the 5 global...

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