The best content from the web in free weekly updates

Gathering and Delivering Quality, Topical Content

• Consumer site for news and information organized by topic

• Shifts focus from searching to engaging

• Relevant, timely content selected by expert producers

• Significant market opportunity due to “Information Overload”

• Aggregation sites lack veracity, ease of use and appropriate selection

• Unique relationship with MyWire enables pure play growth curve

• Experienced management team: Start-ups, media companies, and

editorial functions

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An Antidote to Irrelevant Information

• High quality content: all formats, all genres

• Descriptive details attributed to content

• Partnerships with branded expert Producers

• Producers select content for Week’sBest from topic ‘in-box’

• Free consumer service

• Weekly self-scheduled email delivery (or RSS)

• Rolling collections

• Unlimited subscriptions

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The Elegant Producer Experience

• Opportunity to define new business model

• Leverages inherent brand and expertise

• Efficient market knowledge: time, effectiveness,

• Approximately 30 minutes per day

• Daily updated Producer’s ‘in-box’

• Add external items

• Monetize audience development

• Enthusiast community of 1,000+ topics

• Merchandising

• 360 consumer feedback

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Searching for Consumer Attention

• Basex Research notes information overload “a $650 billion drag on the

U.S. economy”

• IDC reports the digital universe will be ten times larger by 2011

• Consumers media sources exploding

• Frustration

• Lack of confidence

• Unmet needs

• High quality content ‘hidden’ and out of reach

• Consumers react to brand validation

Sources: PriceWaterhouseCoopers Annual Media Survey, 2008 and New York Times

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Simple, Easy Access for Consumers

• Enthusiast

• Information seeker

• Business

professional

• Consultant

• Student

• Researcher

Consumer Experience Demo

Unique Among Competitors

• Competitors rely on key word search

• Extraneous, irrelevant and spurious result sets contribute to

‘information overload’

• Limited use of recognized experts

• Predominance of over designed sites

• Producer brand minimized

• Advertising models detract from content

• Existing business models impede legacy players

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A Timeline Built on Achievement

• Completed

• Editorial tool in production

• Key hires made

• Rollout of initial topics

• Week'sBest beta version launched

• After funding

• Continue expansion: Seeking Producers

• Launch 40 topics during next 12 months

• Complete all senior level hires

• Implement any changes to editorial platform

• Maintain momentum on topic publication launches

• Expand incorporation of video/audio

• Achieve run rate of 10 new topic publications per month

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Revenue Growth for Producers

Typical Title (Title 1) Year 1 Year 2 Year 3 Year 4 Year 5

Number of Email Subscribers 2,195 12,912 33,948 61,651 98,088

Number of Web Visitors 34,343 87,555 95,646 101,699 105,710

Revenues Per Month $234 $1,969 $7,137 $14,015 $24,418

Annualized Revenue $2,803 $23,628 $85,638 $168,175 $293,018

• Chart represents a typical Week’sBest titles performance over 60mths (5years)

• With limited time commitment by a Producer, revenue growth can be significant

• We expect many Producers will adopt more than one Week’sBest title

• Annualized revenue represents revenue run-rate at year end

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Year Three Break-even

Operating Forecast

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue (millions) $0.0 $0.4 $3.7 $13.3 $31.4

Revenue Share to Producers (millions) 0.0 0.2 1.5 5.3 12.6

Profit After Revenue Share (millions) 0.0 0.3 2.2 8.0 18.8

Operating Expenses (millions) 1.3 1.6 2.6 3.8 5.7

Net Profit Before Tax (millions) -1.3 -1.4 -0.4 4.2 13.2

Net Margin After Revenue Share NM NM NM 52% 70%

Cash Balance (EOY) 1,769,581 411,469 130,832 4,630,737 18,417,130

Revenue per FTE $4,379 $55,438 $243,568 $578,751 $896,728

Source: WBFin_6_11.xls

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MyWire Publishing and Distribution Platform

Publishing:

• Toolset to create a multimedia

publication

• Editorial work-flow solution

• Network publishing framework

• Web-based interface

Distribution:

• Revenue allocation system

• Financial management

• Content distribution

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An Attractive Investment Opportunity

• New viable revenue model as content universe crumbles

• A pure play content creator (no technology risk)

• Development stage is completed: focused on product rollout

• Additional opportunities - new language and regional versions

• Strong management team and organization

Louis Borders

(Co-founder of Borders Books and Music, founder of Webvan, founder of MyWire)

Michael Cairns - CEO

(Ex-President of information publisher R.R. Bowker)

Steve Alperin – Editor in Chief

(Ex-Managing Editor ABCNews.com)

Key Staff:

Introduction

Michael Cairns is a publishing and media executive with over 25 years experience in

business strategy, operations and technology implementation. As a business

executive, Mr. Cairns has successfully managed several troubled and under-

performing businesses, creating new business opportunities, developing new funding

sources and enhancing shareholder value for investors. His years spent as an

operating executive have largely been with brand-name publishing companies such

as Macmillan, Inc., Berlitz International, Wolters Kluwer Health, Reed Elsevier and

R.R. Bowker. As a consultant, Mr. Cairns has worked with clients as diverse as

AARP, Hewlett Packard, InterPublic Companies and Reed Elsevier with an emphasis

on business strategy, market development and corporate development.

His skills and experience include:

• Business and corporate strategy development and implementation

• Operations management and business transformation

• Traditional and digital publishing and operations

• Print-to-digital transformation and adoption of new business models

• Software development and software services

Mr. Cairns holds an MBA (Finance) from Georgetown University and a BA from

Boston University. He has served on several boards and advisory groups including

the Association of American Publishers, Book Industry Study Group and the

International ISBN organization. Additionally, he has public and private company

board experience.

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Michael Cairns

Information Media Partners

Strategy Consulting

New York, London, Melbourne

Tel: 908 938 4889

Michael.cairns@infomediapartners.com

Find me:

LinkedIn Twitter Blog Flickr InstaGram

Information Media Partners

Michael Cairns established Information Media Partners in 2006 as a boutique strategy

consulting firm focused on the information and education publishing segment. The work

conducted by the firm includes product development, corporate development, sales

management and corporate reorganizations. We work with established businesses, private

equity owners and potential acquirers.

Examples of our work include:

• Reorganized and re-focused a $25 million software publishing company by aligning

business operations with client priorities; implementing internal collaboration tools and

project management standards; re-building executive team to focus on effective and

efficient management

• Defined a new business strategy for a large non-profit association and advocacy group,

expanding their business model into global markets to exploit their core knowledge and

expertise across a broader market

• Led an information technology capabilities review at a large international advertising

holding company. Completed over 200 interviews in 15 international offices and multiple

group focus sessions to define the operational ‘gaps’ between existing agency capabilities

and those necessary and important for client delivery by region

• Completed a sales management effectiveness review for a global software company and

defined six key project initiatives to improve sales effectiveness, market development and

account management

We approach our client engagements in a standardized, logical manner which creates the best

environment to identify key business drivers, administrative and logistical road blocks and/or

product or market definition issues. Our investigative approach leads to better insights into

your businesses and supports the development of workable solutions and recommendations

for success.

Visit the Information Media Partners website for more information.

Sample Client List

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Week'sBest, a division of MyWire, Inc

275 Shoreline Drive, Suite 100

Redwood Shores, CA 94065

650-517-1000