Investor presentation deck

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“Introducing innova/on to a technology deprived industry” FireWhat Incorporated 5814 Dunsmuir Ave Dunsmuir, CA 96025 info@firewhat.com 5302354419 where CONFERENCE PRESENTERS 2012

Transcript of Investor presentation deck

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“Introducing  innova/on  to  a  technology  deprived  industry”

FireWhat  Incorporated       5814  Dunsmuir  Ave        Dunsmuir,  CA  96025        [email protected]       530-­‐235-­‐4419

whereCONFERENCE PRESENTERS  2012

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WHO  WE  ARE…

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The  Team  and  what  we  bring…

Sam  Lanier•  Co-­‐Founder  and  CEO  of  FireWhat•  Professional  Firefighter  of  17  yrs•  College  Professor  in  Fire  Science•  Incident  Commander-­‐Plans  Chief•  Past  FEMA  Grant  Administrator•  6  Million  in  Federal  Grant  Awards

Nathan  Johnston•  Co-­‐Founder  and  CEO  of  Pusher  Inc•  Past  Apple  Programmer/Designer•  College  Professor  in  App  Design•  Successful  Non  Profit  Director•  FireWhat  Tech  Director/Contractor•  BS  in  Computer  Science/MS  Edu.

Sondra  Suazo•  Co-­‐Founder  and  COO  of  FireWhat•  Past  CBS/AOL  Business  Analyst•  Experienced  Web  Designer•  Successful  Non  Profit  Director•  FireWhat  Finance  Administrator•  BS  in  Business  Science  MIT

Nick  Clayton-­‐Syrrist•  FireWhat  MarkeUng  and  Sales•  Public  InformaUon  Expert•  Professional  Firefighter  3  yrs•  Professional  Educator/Teacher•  BS  in  Environmental  Studies•  Masters  in  Business  Admin

Ryan  Avila•  Co-­‐Founder  of  FireWhat•  FireWhat  VP  of  Research  •  Event  Coordinator•  Successful  Fundraiser•  Professional  Firefighter  7  yr•  Social  Media  Manager

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Annually  4  Billion  dollarsare  spent  to  baZle

and  miUgate  wildfires

What’s  the  problem?

The  Government  doesn’thave  the  money  to  build  the  needed  technology

10,000  wildfires  burn13,000,000  acres  a  year

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•  Approximately  93  MillionPeople  live  in  the  West..

•  Over  4  Billion  a  year  is  spent  tocombat  Wildfire  incidents..

•  Approximately  1,200  homes  ayear  are  destroyed  in  Wildfires..

•  100  people  a  year  perish..

•  People  NEED  Wildfire  info..

•  Why  not  provide  Wildfire  infoto  the  93  million  people  in  need?

The  Problem  and  Customer  Base:

Current  Revenues  build  capital  for  Future  FireWhat  R&D  Projects.

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Why  FireWhat?

FireWhat  has  built  a  talented  Team  of  Technology  Partners

IBM  Global  Entrepreneur  Program  PartnersProviding  FREE  IBM  Technology  and  SoKware  for  Three  Years

Carnegie  Mellon  University-­‐Disaster  Management  IniUaUvePartner  Affiliates  providing  Masters  and  Phd  Level  SoKware  Engineers  and  Researchers

Microsoc  BizSpark  Business  PartnersProviding  FREE  MicrosoK  SoKware  for  Three  Years

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WEBSITE  FEATURES:

•Training  -­‐  Generate  Ad  Rev

•Fires  -­‐  Generate  Ad  Rev

•News  -­‐  Generate  Ad  Rev

•Job  Ads  -­‐  PotenUal  Fee  Service

•Product  Reviews  -­‐PotenUal  Manufacturer  Revenue

•Mobile  Apps  -­‐  Ad/Sales  Rev

•Classes  -­‐  Course/Contract  Rev

•Blog  -­‐  Generate  Ad  Rev

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FireWhat’s  Proprietary  WildfireInformaUon:

•  Automated  Updates  in  Real  Time

•  Data  provides:

•  Geographic  LocaUon

•  AutomaUc  Weather  Updates

•  Emergency  InformaUon

•  EvacuaUon  Centers  LocaUons

•  Size  and  Containment  info

•  Number  of  personnel  on  scene

•  Direct  feed  for  Mobile  App

FireWhat  is  the  only  private  agencythat  has  access  to  the  GovernmentData  Source  and  is  fully  automated

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• Designed  specifically  for

wildland  firefighters  and

provides  pre-­‐arrival  data

• Same  features  as  the  Free

Version.  Adds  EvacuaUon

info,  Emergency  Guides,  and

Emergency  data

• Provides  maps  and  basic

wildfire  informaUon.  Aimed

to  aZract  customer  base.

Features  in  app  upgrade.

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FireWhat  future  products:

FireWhat  Incident  AcUon  Plan  (IAP)

AutomaUon  Project

FireWhat  Fire  Weather  System(Weather  StaUons  on

Fire  Engines)

FireWhat  UniversityEmergency  Management  Training  and  EducaUon

(Online  and  Free)

FireWhat  future  market  potenUal/uses:

•  InternaUonal  Emergency  Management  agencies

•  Any  Fire,  Collapse,  Earthquake,  flood,  hurricane

•  Industrial  disasters  (Chernobyl,  San  Bruno..)

•  Installed  on  Wildfire  Engine  InternaUonally

•  NOAA  and  NASA  are  possible  Customers

•  Used  for  ScienUfic  Data  not  currently  available

•  1.25  Million  Firefighters  NaUonwide

•  3  Million  Police,  EMS,  and  Non  Fire  Responders

•  150,000  Emergency  Managers  and  Coordinators

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FireWhat  future  products  benefit  to  Market/Customer:

•  ReducUon  in  Lost  Resources

•  Overall  Life  Safety  improvement  for  Firefighters  and  Residents

•  ReducUon  in  CiUzen  Property  Loss

•  Real  Time  Tracking  of  Resources

•  ReducUon  in    Overhead  cost  in  the  Millions  per  incident

•  Instant  ReducUon/Removal  of  Human  Error

•  Current  Technology  delivered  to  the  source

•  Improved  efficiency  of  resource  allocaUon

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Overall  Market  Poten/al

@  .99  =  $8.3  Million  of  Revenue  for  FutureProject  Capital

PotenUal  of  8.3  MillionSmartphone  Users  

In  Western  States  (10%  reach)

Current  FireWhat  MobileApplicaUon

$5.00  CPM  @  3  page  views/month  =  60,300  CPM

=  $301,500/month  during  fire  season

PotenUal  of  20.1  MillionWebsite  Users  

In  Western  States  (25%  reach)

Current  FireWhat  Website  Fires  SecUon

PotenUal  Sell  of$200  Million  or

AcquisiUon  (by  Government  Contractor)

IAP  Project  sell  toGovernment  Contractor

Future  FireWhat  Projects

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Future  of  FireWhat  Inc.

•  FireWhat  Incorporated  plans  to  benefit  the  local  economy  by  adding  jobs  andbringing  more  like  minded  startups  to  our    local  economy.

•  FireWhat  plans  to  locate  in  a  building  large  enough  to  host  classes,  conductresearch,  design  products,  and  administer  day-­‐to-­‐day  ops.

•  With  profits  from  FireWhat  Incorporated,  the  founding  team  plans  set  aside  fundsto  develop  a  Non  Profit  Training  and  EducaUon  center  for  Firefighters  andEmergency  Responders.

•    FireWhat  is  acUvely  planning  the  next  24  months  to  seek  funding  for:•  Current  Projects  MarkeUng  and  Sales  -­‐  Current  &  Ongoing•  Hiring  a  fullUme  staff  for  R&D  of  Current  and  Future  Projects  -­‐  3  to  6  Months  out

•  Purchase  of  equipment  for  R&D  of  Current  and  Future  Projects  -­‐  Current  &  Ongoing•  Funding  Future  Projects  R&D  -­‐    3  to  6  Months  for  a  period  of  24  Months

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Thank  you  for  the  opportunity  to  introduce  our  company.  I  hope  this  slide  deck  provides  a  beZer  understanding  of  our  projects  and  need.

If  you  have  any  quesUons,  please  feel  free  to  contact  me  at:

Sam  LanierPO  Box  77Dunsmuir,  CA  [email protected]­‐949-­‐9990

Thanks  again  and  we  look  forward  to  forming  a  great  partnership!

Sam  LanierCEO  and  Co-­‐FounderFireWhat  Inc.

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QuesNons….

FireWhat  Incorporated   5814  Dunsmuir  Ave      Dunsmuir,  CA  96025    www.firewhat.com   530-­‐235-­‐4419