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“Introducing innova/on to a technology deprived industry”
FireWhat Incorporated 5814 Dunsmuir Ave Dunsmuir, CA 96025 [email protected] 530-‐235-‐4419
whereCONFERENCE PRESENTERS 2012
WHO WE ARE…
The Team and what we bring…
Sam Lanier• Co-‐Founder and CEO of FireWhat• Professional Firefighter of 17 yrs• College Professor in Fire Science• Incident Commander-‐Plans Chief• Past FEMA Grant Administrator• 6 Million in Federal Grant Awards
Nathan Johnston• Co-‐Founder and CEO of Pusher Inc• Past Apple Programmer/Designer• College Professor in App Design• Successful Non Profit Director• FireWhat Tech Director/Contractor• BS in Computer Science/MS Edu.
Sondra Suazo• Co-‐Founder and COO of FireWhat• Past CBS/AOL Business Analyst• Experienced Web Designer• Successful Non Profit Director• FireWhat Finance Administrator• BS in Business Science MIT
Nick Clayton-‐Syrrist• FireWhat MarkeUng and Sales• Public InformaUon Expert• Professional Firefighter 3 yrs• Professional Educator/Teacher• BS in Environmental Studies• Masters in Business Admin
Ryan Avila• Co-‐Founder of FireWhat• FireWhat VP of Research • Event Coordinator• Successful Fundraiser• Professional Firefighter 7 yr• Social Media Manager
Annually 4 Billion dollarsare spent to baZle
and miUgate wildfires
What’s the problem?
The Government doesn’thave the money to build the needed technology
10,000 wildfires burn13,000,000 acres a year
• Approximately 93 MillionPeople live in the West..
• Over 4 Billion a year is spent tocombat Wildfire incidents..
• Approximately 1,200 homes ayear are destroyed in Wildfires..
• 100 people a year perish..
• People NEED Wildfire info..
• Why not provide Wildfire infoto the 93 million people in need?
The Problem and Customer Base:
Current Revenues build capital for Future FireWhat R&D Projects.
Why FireWhat?
FireWhat has built a talented Team of Technology Partners
IBM Global Entrepreneur Program PartnersProviding FREE IBM Technology and SoKware for Three Years
Carnegie Mellon University-‐Disaster Management IniUaUvePartner Affiliates providing Masters and Phd Level SoKware Engineers and Researchers
Microsoc BizSpark Business PartnersProviding FREE MicrosoK SoKware for Three Years
WEBSITE FEATURES:
•Training -‐ Generate Ad Rev
•Fires -‐ Generate Ad Rev
•News -‐ Generate Ad Rev
•Job Ads -‐ PotenUal Fee Service
•Product Reviews -‐PotenUal Manufacturer Revenue
•Mobile Apps -‐ Ad/Sales Rev
•Classes -‐ Course/Contract Rev
•Blog -‐ Generate Ad Rev
FireWhat’s Proprietary WildfireInformaUon:
• Automated Updates in Real Time
• Data provides:
• Geographic LocaUon
• AutomaUc Weather Updates
• Emergency InformaUon
• EvacuaUon Centers LocaUons
• Size and Containment info
• Number of personnel on scene
• Direct feed for Mobile App
FireWhat is the only private agencythat has access to the GovernmentData Source and is fully automated
• Designed specifically for
wildland firefighters and
provides pre-‐arrival data
• Same features as the Free
Version. Adds EvacuaUon
info, Emergency Guides, and
Emergency data
• Provides maps and basic
wildfire informaUon. Aimed
to aZract customer base.
Features in app upgrade.
FireWhat future products:
FireWhat Incident AcUon Plan (IAP)
AutomaUon Project
FireWhat Fire Weather System(Weather StaUons on
Fire Engines)
FireWhat UniversityEmergency Management Training and EducaUon
(Online and Free)
FireWhat future market potenUal/uses:
• InternaUonal Emergency Management agencies
• Any Fire, Collapse, Earthquake, flood, hurricane
• Industrial disasters (Chernobyl, San Bruno..)
• Installed on Wildfire Engine InternaUonally
• NOAA and NASA are possible Customers
• Used for ScienUfic Data not currently available
• 1.25 Million Firefighters NaUonwide
• 3 Million Police, EMS, and Non Fire Responders
• 150,000 Emergency Managers and Coordinators
FireWhat future products benefit to Market/Customer:
• ReducUon in Lost Resources
• Overall Life Safety improvement for Firefighters and Residents
• ReducUon in CiUzen Property Loss
• Real Time Tracking of Resources
• ReducUon in Overhead cost in the Millions per incident
• Instant ReducUon/Removal of Human Error
• Current Technology delivered to the source
• Improved efficiency of resource allocaUon
Overall Market Poten/al
@ .99 = $8.3 Million of Revenue for FutureProject Capital
PotenUal of 8.3 MillionSmartphone Users
In Western States (10% reach)
Current FireWhat MobileApplicaUon
$5.00 CPM @ 3 page views/month = 60,300 CPM
= $301,500/month during fire season
PotenUal of 20.1 MillionWebsite Users
In Western States (25% reach)
Current FireWhat Website Fires SecUon
PotenUal Sell of$200 Million or
AcquisiUon (by Government Contractor)
IAP Project sell toGovernment Contractor
Future FireWhat Projects
Future of FireWhat Inc.
• FireWhat Incorporated plans to benefit the local economy by adding jobs andbringing more like minded startups to our local economy.
• FireWhat plans to locate in a building large enough to host classes, conductresearch, design products, and administer day-‐to-‐day ops.
• With profits from FireWhat Incorporated, the founding team plans set aside fundsto develop a Non Profit Training and EducaUon center for Firefighters andEmergency Responders.
• FireWhat is acUvely planning the next 24 months to seek funding for:• Current Projects MarkeUng and Sales -‐ Current & Ongoing• Hiring a fullUme staff for R&D of Current and Future Projects -‐ 3 to 6 Months out
• Purchase of equipment for R&D of Current and Future Projects -‐ Current & Ongoing• Funding Future Projects R&D -‐ 3 to 6 Months for a period of 24 Months
Thank you for the opportunity to introduce our company. I hope this slide deck provides a beZer understanding of our projects and need.
If you have any quesUons, please feel free to contact me at:
Sam LanierPO Box 77Dunsmuir, CA [email protected]‐949-‐9990
Thanks again and we look forward to forming a great partnership!
Sam LanierCEO and Co-‐FounderFireWhat Inc.
QuesNons….
FireWhat Incorporated 5814 Dunsmuir Ave Dunsmuir, CA 96025 www.firewhat.com 530-‐235-‐4419